Think for a moment the questions that you would like answered. I bet you're really interested anytime you see anything offering the answer. Imagine your question is 'Is there an easier way to get to work?'. You might express it as 'I wish there was an easier way to get to work'. But it means the same thing. You see a headline that says 'New Easy Way To Get To (where you work)'. Would you be curious? Of course you would.
So it makes sense to ask yourself what questions your target customer has which you can provide the answer. Then construct your headline as the answer.
Examples:
Customers question
'What can I buy for my wife's birthday present?'
Your item
A quality ladies wristwatch
Your headline
'Just What The Lady Wants - Quality Wrist Watch'
Customers question
'How can I study less and still remember?'
Your item
A new way to study faster and remember everything
Your headline
'New Way - Study Faster and Remember Everything'
Customers question
'What can I sell on Ebay?'
Your item
A guide on what to buy and where to find these items at car boot sales
Your headline
'What To Buy and Where To Find Saleable Ebay Items'
Customers question
'I'd write and sell ebooks but don't know how'
Your item
A simple way to write an ebook
Your headline
'The Easy Way To Write A Saleable Ebook'
Peoples questions often begin with How, Which, Who, Where, When, What and Why.
