- The first are "untapped" niches nobody else has found yet.
- The second are niches with many interested people.
You can make money with either type of niche, but guess which one wins most of
the time?
Yep, the second one.
Most newbie marketers think they should find an "untapped" niche and dominate it. In fact most gurus want you to believe that this is what you should do. However, I have had much greater success tapping into the sub-niches of very popular and competitive larger niches than finding a niche market that is "untapped". The fact is that the more people there are the more likely some of them will find you.
That being said, your first step in finding a niche market is to make a list of profitable keywords, but what makes a profitable keyword? A good keyword will have two qualities:
- a lot of searches,
- and minimal competition
To help find these keywords I suggest using any of the free keyword tools below:
wordtracker
google keyword tool
keyword discovery
Simply enter any broad niche search term like 'work at home' for example and press enter. You should then be given a list of 100 or more related terms. You will probably want to focus on the long tail keywords or those that have three or more words in them.
In a separate window or tab go over to Google and enter one of the search terms from the list into the search bar. Make sure to put "quotes" around the keyword and then hit go. The reason for using quotes is that this causes Googles engine to only bring back results that have the exact phrase you typed in. Now pay close attention to the upper right hand corner of the screen. You will see something like this:
Personalized Results 1 - 10 of about xx,xxx for (keyword)
The number that you see where the x's are is what you want to look at. If this number is less than 10,000 that is great and we definitely want to keep this for future use. You may want to consider making a separate list of keywords that have slightly above 10,000 search results to add to your niche later on. If you can come up with a list of 20 - 50 good keywords then you have found a good size niche that you can promote to.
may seem like a lot of work and it can be at times, but the rewards are well worth the effort. Keep in mind it is almost always easier finding a niche market that is a branch off of a much larger already popular niche.
