If you're interested in promotional pens for your business, you'll have plenty from which to pick. Promotional pen come in all shapes and sizes, but don't forget about one of the most influential characteristics of promotional pens ? ink color. While once limited to blue, black, and perhaps red (if you were lucky), today's promotional pens come in a number of great colors. Consider how this can help to attract customers to your stand at an event, as well as entice potential customers into keep your promotional pens instead of throwing them away.

Black and blue may still be the colors of choice in some situations. Although most promotional pens are black or blue, and thus, yours won't stand out as unique, black or blue ink is still preferred when filling out forms and signing documents. Therefore, for some businesses, black or blue make sense. Will your customers be filling out informational documents at your stand? Will you have promotional pens available at your office after customers sign a contract? These are cases when black and blue are still the best two options.

However, if you want to be a bit adventurous, try some other ink colors as well. Novelty promotional pens often come in a number of colors, like green, purple, and red. Colored inks can help to draw attention to your stand, especially with children. When you offer colored inks, you're setting yourself out ahead of the crowd, even though promotional pens themselves aren't very exciting. Kids love to pick their favorite colors and even adults can't resist keeping a fun colored promotional pen. The more promotional pens you give out, the better, and color is a great way to attract people for distribution.

You can also go the extra mile and use promotional pens that each have two or more different colors. This is a special option that costs a bit more, but your promotional pens will definitely stick out! These multiple-ink pens fall into two categories. First, if the promotional pens have just two ink colors, it's commonly done by being double-ended. This is a great option, but if you want even more colors, there are other promotional pens that might also fit your needs well. For up to four colors, promotional pen give your customers the option to ?click? the color they want. It's like four different pens in one!

Of course, more color options also means a higher price. Promotional pens are traditionally come of the least expensive promotional objects, but when there are multiple colors or odd colors involved, they can begin to weigh on the budget as heavily as promotional products like key chains, mouse mats, and coasters.

In the end, however, you have to look at the return on your investment. While many typical promotional pens won't be kept (but rather be throw away or just not taken), promotional pens with fun ink colors are much more likely to be saved. The more people your reach with your promotional products, the better, and colored inks can help you do just that.