Some promotional products are just made for exposure. They can be handed out, passed around, and might change hands several times before they outlive their usefulness and are lost somewhere dark and deep or just thrown away. Pens are good examples of this, since promotional pens tend to be useful but nothing special. People pass them back and forth, lose them, find them, and otherwise share them with the world, making the pens a great way to get your name to a lot of people before they are done.

Other promotional products do not work so well for exposure. A promotional coffee mug, for example, might sit on the desk of your client and might not be very well displayed. People who come into his or her office might or might not notice it, and except for the person who uses it, no one else will really handle or be otherwise exposed to your mug, and therefore to your company.

There are also promotional products that can work decently to expose your business to others depending on how they are used. Promotional stress toys, for example, are a great way to get your business name and information out to customers because they are fun to use and serve a good purpose as well. If, however, these toys are not prominent somewhere in your clients? offices, they will not be noticed by others, and exposure will be minimal. Exposure with promotional products like this depends entirely on how willing your customers are to share their promotional products or to show them off so that other people can see.

Promotional sticky notes fall firmly into the category of promotional products that are easy to hand out and to get exposure from, too. In fact, for each promotional sticky note pad that you hand out, you might receive dozens of exposure because each individual note is its own advertisement for you and your company. Every time your customers and potential customers use your printed sticky notes, they are causing exposure to the company name printed there on the note pads. The exposure might be to themselves (it is hard to forget a company name when there are multiple notes from that company all over your desk), or to others with whom they are corresponding.

In addition, each individual note page might cause multiple cases of exposure since they can potentially be left on a document or placed in a file where a large number of people will see it (or at least more than one person). This exposure is highly valuable to you, since the more people see your company name, the more likely that at least one of them will think to pick up the phone and give you a call for your products or services.

Promotional printed sticky notes are not just easy to distribute, they are also very easy to use and very useful, meaning that the chances of exposure because of the use of your promotional sticky notes is very high.