Choosing the right business gift has two main parts?choosing appropriate occasions on which to give business gifts, and choosing a gift that is appropriate for the occasion and for the recipient.

Choose the Right Occasion

Business gifts are appropriate for giving on a wide variety of occasions. For both clients and members of your staff, business gifts can be used to show your appreciation of the work they do for your company, whether it's from within in the case of staff, or as in the case of clients, by choosing to do business with you.

Both professional and personal events can be great occasions on which to give business gifts. Professional events might include a thank you gift for an important client, or a gift for an employee who regularly tops the sales charts in their department. Personal events such as the birth of a new child or a wedding anniversary are ideal occasions on which to give business to gifts to both clients and members of staff. Giving gifts on these occasions is a really special touch, because you're showing the recipients of your business gifts that you are thoughtful and generous enough to remember and celebrate these important personal occasions.

Holidays are also ideal occasions on which to give business gifts. The Christmas and New Year holiday period are traditional gift-giving times at which you'll give gifts to clients and employees to thank them for their services throughout the year, and wish them happy holidays.

Choose the Right Gift

Once you've decided on an occasion to give business gifts, the next step is choosing an appropriate gift for both the occasion and the recipient. As a general rule, you can choose gifts on the basis of price to ensure that they will be appropriate for the occasion you are giving them. More expensive or executive business gifts should be reserved for special events?this will ensure that your gift is appropriate, and will keep your costs down, too. Inexpensive gifts such as pens, key rings and coffee mugs are ideal for casual occasions, but if you are giving a gift for a special occasion as described above, choosing a more expensive gift is the best way to go'at these times you want your gift to be special, to suit the nature of the occasion.

With your price range decided on, you must then choose gifts that are right for the occasion. This usually means that you'll give work-related gifts to commemorate professional events, such as the promotion of an employee, but will give more personal gifts for holidays or for personal events such as wedding anniversaries. However, this is not always the case. You may, for example, prefer to give travel and leisure related gifts to clients, rather than choosing work related items. In addition, some professional events are simply not appropriate times to give work related gifts, such as when an employee retires. In this case, giving them a personal gift is a better option, as they will have no use for a gift they can use at work.