Digital signage refers to a method of advertising that aims at targeting a large number of prospective customers at the same time. It is a kind of out of home advertising. It is used for advertising a particular product or service or for conveying any information to large number of people at the same time. Each one of us has seen a digital sign or even used the information provided by it at some point of time or the other for instance the basic ones used at airports or railway stations for conveying information regarding flights or train arrivals and departures or as an advertisement of a particular product or service. Digital signage is also known by other names such as captive audience networks (CANs), digital merchandising, narrowcast networks and the like.

Digital signage uses written text, images, animations and even videos so as to make the advertisement more appealing and interesting to the target audience. It has found use at several places like big shopping malls, airports, railway stations, financial institutions, restaurants, important traffic junctions and the like.

Digital signs used could be in the form of tickers, LCD or plasma displays, electronic boards and the like. The content on an electronic display or digital sign could be changed from time to time using a computer locally or even using the internet. Using the internet you could control displays at different locations at the same time from one central location making it very effective in terms of both effort and cost.

Digital signage is a media of advertising that is advantageous to the information provider or the business as it provides tremendous flexibility and has proven cost effective as well. The content can be changed from time to time and thus, the prospective customer has access to current data.

In the recent times, digital signage is becoming very popular especially with the LCD and plasma displays getting cheaper. Digital signage offers tremendous flexibility and has proved to be a cost effective method used in advertising. Digital signage has proved useful in conveying important information to a large target audience in one go and is thus, used in conveying important information, for brand building and advertising of products and services.

Digital signage with its attractive display and changing content is able to draw the attention of the prospective customer and with the advantage of location (digital signs are put up at vital locations attracting the attention of a large number of people) it works out to be an easy and effective mode of communication for the business and a profitable means of advertising.

With technology becoming more accessible both physically and in terms of cost digital signage has now become an option affordable to even small businesses. Digital signage is getting popular by the day and is going to assume greater importance in the times to come.