While we all start out with pearly whites, over the years, most people have experienced a buildup of pigments on their teeth. Prolonged use of coffee and tea as well as other staining foods has darkened the teeth's natural brightness. The use of tobacco, soda, and wine usually speeds the darkening process. But such discolorations can be reversed quickly and comfortably with professional laser tooth whitening in a qualified cosmetic dentist's chair.

Each tooth is made up of an inner dentin layer and a hard outer enamel layer. When staining substances come into contact with the teeth, another layer eventually forms on top of the enamel. Brushing can help, however this staining layer sits on the teeth for years. Because the enamel is porous, stains can eventually work their way down into the tooth's enamel, where you can't scrub or scrape them away.

Kourosh Maddahi, DDS says, ?We have helped many patients to achieve beautiful, bright smiles. Zoom! tooth whitening in my office is a highly effective way to quickly reverse this kind of staining. The Zoom! process lightens teeth many shades in a very short period of time, while the patient relaxes in the dental chair.?

The whitening gel used in the Zoom! process contains bleaching chemicals which penetrate down into the enamel, setting off a reaction that breaks apart the staining compounds. While there are many options for teeth whitening on the market today, the most effective and powerful bleaching can be accomplished in the shortest period of time by your cosmetic dentist.

Dr. Maddahi can also monitor and treat patients who experience sensitivity to the whitening agents and modify the procedure as needed for those with more stubborn staining on their teeth. Dr. Maddahi discusses the process with the patient, answering their questions and ensuring that they feel comfortable.

The Zoom! whitening procedure itself is very simple. The patient's gums and other surrounding soft tissues are completely covered to protect them from the bleach. Then the Zoom! whitening gel is applied directly to the teeth. A light is aimed at the gel, where it activates the chemical bleaching agent.

The gel is left on the teeth for 15 minutes at a time, while the patient relaxes in the chair, listening to music or even watching a movie. The process is repeated a few times during one office visit, to reach the desired brightness for the teeth. The bleaching gel is then completely washed away. If needed, Dr. Maddahi can apply a product to the teeth which helps to neutralize and prevent any sensitivity to hot and cold, which can sometimes be experienced for a time after the treatment.

?I love to see my patients smiling and happy with the look of their teeth after Zoom! teeth whitening,? Dr. Kourosh Maddahi says. ?It is no longer necessary to go through life feeling like you have to hide your teeth. They can be pearly and bright in no time.?

Dr. Kourosh Maddahi has been specializing in creating beautiful, natural smiles and superior dental health for 21 years and is located in Beverly Hills at 436 N. Roxbury Drive, Suite 202 and can be reached at 310-888-7797.