You can register your company in any country. So choose one where its rules and regulations regarding business name registration are appropriate for your business, your potential customers, or suppliers, or employees. Registering your company gives you many benefits and you should choose a jurisdiction that gives you the freedom to do business without hassles.

But first, you have to get a name for your company and then the next step would be to register it. This would give you the right to run business practices under your chosen company name and is the first step towards building your brand.

Actually business name registration allows you to use your company name to conduct your business legally and in the long run is essential to build your identity with your stakeholders - customers, employees, suppliers, community, lenders, investors and government. There are some practical reasons why you should register your company name. Now if you want to do business in more than one state in a particular country then each time you have to register your business in every state that you do business. However if your company name is already registered once in a country then you are allowed to do business throughout that country. When you do business it is natural for you to desire growth and add more clientele. The business name registration then is a beacon for growth.

Moreover registering your company name rather than your business reflects more seriousness on your part and gives an appearance of solidity especially if it is an incorporation. Although registering your company name can be expensive with annual fees running quite high every year, it still shows your clients and competitors alike that you are serious and that your company is here to stay. Business name registration gives your establishment a solid foundation and branding.

One more good thing about registration is that it can bring in more investors who are willing to invest in your company projects. Investors are always wary of uncertain investments and if your business is not registered they might have second thoughts on their investments even if your business is quite lucrative.

Investors as a matter of fact shy away from liabilities but if your business is registered they are more willing to take risks and thereby lend capital to carry forward your business projects. A registered business means that it is has audited accounts, follows rules of company law disclosure, and follows certain well defined practices.

Business name registration gives you another benefit; it protects your personal assets. Your registered company is responsible only for its own profits and liabilities. In the event of a company liability becoming overdue, your personal assets will not be called upon to pay for them, legally.

This does not mean that you have to distance yourself from company liabilities or you do not want your company to grow. It means that if ever your company goes bankrupt, your creditors cannot seize your assets to get back their dues, rather they would have only the company property and other assets to sell off to clear debts.