The challenges include presenting to a global audience, servicing more and more geographical areas and increased investment on web services, marketing techniques and back end logistics to service global customers. To begin with the following steps are necessary to make a head-way:

1. Listing: Getting listed on various business directories and associated databases is the first and foremost step in promoting a web business. Most listings are given away for free. These listings or directories are the first place when people look for products and services like electricians, designers etc.

2. Contacts: Word-of-mouth promotion can get a lot of business while starting out on a web promotion spree. Making personal connections and asking friends and relatives to buy from the site can get a lot of direct goodwill and increase traffic to the web site. In the long term, these personal contacts will keep you in good stead building local business and goodwill.

3. Website: Make sure your website is aesthetic with good, clean and crisp design and colors. Good and easy navigation is a must with easy to use shopping carts. Try and use one or two good testimonials to give the website a professional and disciplined look. Keep information on a need to know basis, product or service wise.

5. Advertise: Initially advertising on relevant sites would bring in good traffic. You can use banner or pay per click advertising to achieve this. Parallel to this, the process of search engine optimization can be undertaken, so that, when you finish off with pay per click or banner advertising, the traffic does not stop but increases due to better search engine placement.

6. Freebies and Schemes: Another important way to advertise on the web is to combine advertising with freebies or discounts on products and services that can induce visitors to come and buy from the website.

8. Branding: Whatever advertising route you may take, make sure that branding and image remains intact. Always remember, web promotion is to help you promote your brand and is not a substitute to normal business. Always treat web business and promotion as an extension of normal business unless you have only a web based business. The synergy between normal and web based business should remain intact irrespective of marketing and sales practice differences.

Start small on web promotion and accelerate gradually to have a successful long term web based business.