Is any of it compelling, exciting, inspiring. Does any of it want to make you want to bolt the door, read every single word that's written on the letter, to then want to instantly get out your wallet and willingly hand over your cash?
Hmmm...
What about your marketing and advertising messages? Would you feel compelled enough to buy your own product or service, based on the strength on your messages in print?
Don't worry. It's not your fault. You see, there probably wasn't a specific class you could take, or a practical book you could easily follow that could teach you how to make your copy sparkle.
Well hey, that's why you wisely subscribed to Nick James. com, right?
Translating marketing messages from deadly dull, brain numbing nonsense, into compelling, irresistible sparkling emotionally paced language is what'll set you apart from all others in your competitive market place.
Using a thesaurus and phrase dictationary will help liven your copy and add another dimension to what you want to say and convey.
For example, instead of saying, "he walked down the road", you could use -- he ambled, he strutted, he sauntered --.
The replacement words help to create a more vivid image in the readers mind, helps them to picture and feel emotionally tied to you and your offer.
How can you use that simple strategy to improve the language and words you use?
Compare the following:
(A) "Ace Dry cleaning. All types of clothes cleaned by an established company that has been in business for 20 years. Dedicated to serve you in a way that is unbeatable"
And
(B) "Give us any 4 garments that you want dry cleaned, we'll not only charge you for only 2, we'll throw in a Special report that'll show you how to make your clothes last longer! PLUS, if you don't think it's the best clean you've ever seen, we'll do it again... FREE!"
As you can see, it's pretty easy to steer away from the "me too crowd" whilst giving your audience great value.
Another tip: In reading your sales letters, emails, ads, website copy messages out aloud, you'll be able to detect any stumbling blocks that hinder the fluidity of the piece.
That simple tip can help clear out the complex, the stifling, the pompous and the intellectualism that strikes most marketing messages. And, it'll save your customers from having to read another message that's similar to the mediocre majority.
Stand apart from the crowd. Let others be boring. You be the one that creates personality driven, emotionally based copy. Your clients will love you.
