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Video on The Versatility Of Promotional Mugs

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The Versatility Of Promotional Mugs
Gareth Parkin
Promotional Mugs for Clients
Mugs are ideal “in-between" gifts for clients—for those situations where dropping a plastic pen in their lap is too casual, but you don’t want to run the risk of giving a gift that’s inappropriately expensive. They’re durable items that will continue advertising your company for a long period of time, and with every sip from the mug, your clients are reminded of the gift and of your company.
Promotional Mugs for Employees
Gifting promotional mugs and other items for employee use is a great way of helping build a strong team identity. You can give a mug to every employee, or simply add a large supply to your office lunch area. It may seem pointless to give employees these types of items, but it is in fact a good way of raising your company profile from within.
Promotional Mugs for Trade Shows
Trade shows are a great place to showcase items such as heat reactive mugs and photo color mugs that have unique design features. Brightly colored items such as these are real attention-getters, and at trade shows, any extra traffic you generate on the basis of your display items is a big bonus.
Promotional Mugs in Retail Stores
Mugs are a great choice for merchandise in your retail store—promotional mugs bought in bulk are very cost-effective, and every mug you sell not only generates profit, but also the added bonus of some free advertising for your company.
Promotional mugs are also a great choice for purchase incentive items. Offer a free mug with purchase, or create a “collectibles" purchase incentive plan where you offer a different mug every week or month for a limited time. Good mugs to use for these types of schemes are photo mugs and heat reactive mugs that people might not consider buying for themselves. These types of novelty items are always a big hit with customers.
Promotional Mugs as Seasonal Gifts
Promotional mugs may not immediately spring to mind as a suitable seasonal gift. In fact, more personal items are usually more popular and more appropriate than company branded promotional products.
However, if you really want to give these types of items as seasonal gifts, there is a great way to make it work. Simply add a promotional mug to a small selection of edible coffee-time goodies—a selection of gourmet coffee or tea, confectionary such as fudges or candies, luxury biscuits such as biscotti, shortbread or other seasonal goodies. Load your gifts into a holiday basket or wrap the collection of items in clear cellophane and top the whole thing off with a red or green ribbon. For a personal touch, you can add a hand-written note to each gift basket to wish the recipient compliments of the season.
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