When a prospect visits a web site, rarely would anyone buy anything or join your opportunity on the first visit. You must have a capture page that is interesting and intriguing enough that your visitors will leave their name and email address. One internet millionaire advised that building a prospect list is the lifeline of a business and that the money is in the list. Yet another internet marketing mentor advised that to be successful, you must follow-up.

Important advice: For the novice internet marketer, building an effective capture page an important basic in internet marketing. The technology and resources are available so that you won't need to learn html coding to produce a professional-looking capture page with good copy to start building your prospect list. If you joined an opportunity and you don't have your own capture page, you need create one as soon as you finish reading this article.

REPLICATED CAPTURE PAGES vs. UNIQUE CAPTURE PAGES: From visiting TrafficSwarm, USFreeAds, Craigslist and other sites, replicated websites do not create a lot prospects simply because newbies are taught to advertise on the same websites other newbies are told to go.

Your capture page must communicate the benefits to your prospects. Having a unique capture page specifically created for you can average about $200 plus an average monthly fee of $20 plus another fee for your auto-responder.

Replicated capture pages can become costly in a hurry also. You have the disadvantage of having a "cookie-cutter" capture page and still incur charges like: set-up fee, monthly fee, servicing fee, plus, you a monthly subscription to an auto-responder company. There is a marketing company that charges $35 a month and you can have unlimited capture pages with photos and audio. You also save money by having an auto-responder built into it. The biggest disadvantage of a replicated capture page is the limit in what the content will say.

The wonderful benefits to building your own capture page are: (1) it's unique, (2) you can target a specific market, (3) update your capture page as you see fit, (4) fun to hone on a skill, get good at it and teach your team how to do it successfully, (5) cost-effective.

ESSENTIAL ELEMENTS OF A CAPTURE PAGE: The elements of a capture page must include a headline, sub-headline, bulleted benefits, and the form. There are rules and guidelines to follow when writing a capture page so that it's more compelling, easy to read, and genuine. Copywriting itself is a skill that you must learn as an internet marketer. The more items you ask from your prospect, the less likely you will get leads. However, the more qualifying questions you have on your form, the quality of the lead is better.