There are many companies and their lead distributors that will try to sell you on the fact that a replicated site is the best way to generate traffic for your business. However, if you have had any experience trying to advertise a replicated distributor website, you know the the response is fairly poor.
Don't worry, you are not alone in your frustration. There are many other naive, well intended distributors that have been right along side of you spending hours and dollars promoting these sites with little to no success. Be of good cheer, it's not your fault!
The reason that replicated websites are so appealing to people is that for a small monthly fee all of the work has been done for you. However, they weren't designed to make sales or recruit someone for you. What your potential customer wants to know is why they should align themselves with you over someone else.
In contrast, signature lead capture pages are designed specifically for generating traffic and leads.
A lead capture page is a simple, concise one page website that provides potential prospects with the most important information about you and your business.
A well designed lead capture page gives the potential customer the information they are looking for quickly. It also requires that they make an immediate decision. When they have studied what is available on your site, they will have to enter their info into your capture page to receive more information.
The goal of the signature capture page is to connect with the prospect. You can achieve this by creating a personal audio or video message welcoming them to your site. Your prospect wants to feel a connection to you before they will make the decision to join you.
By setting up a custom capture page, you are giving yourself a step up on your competition. This really is the whole purpose of networking. When a prospect enters their contact information into your capture page, they will wait to hear from you. Whether you believe it or not, you have a story to tell.
In setting up your capture page this way, you are branding yourself online. You are creating a website and system that can be duplicated by no one. You are the reason why the prospects have requested to learn more. So get busy selling yourself and not some replicated site.
