One of the biggest struggles as a business owner is finding advertising that is affordable and effective at bringing in new business while maintaining a loyal customer base. The costs of advertising can cripple a business, especially if that advertisement doesn’t seem to really do much for business; then comes the decision to cut back on advertising expenditures which doesn’t benefit the business or the community at all.

Is there such a thing as cheap advertising that is inexpensive yet effectual at bringing in new business and maintaining the loyal customer base, keeping everyone happy? Yes, there is – promotional pens are an effective and affordable form of advertising that works for you and your business the entire time they are in use. It’s easy to get promotional pens in use – you can do so in a wide variety of ways, including:

•Using the promotional printed pens in your office for your staff. Your staff will never have to look for a pen again – keep them plentiful around your office.

•Using the promotional pens as hand outs in your place of business to existing clients and new walk in customers. Your customers will enjoy the idea of having a free gift to take with them when they leave your office.

•Hand them out at trade fairs. Promotional pens are something that the average person won’t throw out, rather, they will keep it with them and put it on their desk to use later, and perhaps will even use it while they are browsing through the trade fair. Your promotional materials will be seen again by potential clients, as they will use it and have it in their hands again.

•Hand them out at conferences. An ideally targeted audience for you to advertise to – the people who attend industry conferences are already interested in your products and services, so why not hand them out while you are there?

•Hand them out as business cards to new people that you meet as well as old friends, colleagues and business acquaintances. It’s an original and unique way to promote yourself and your company instead of a standard business card.

•Give a few to each of your friends and family and ask them to hand them out. This will distribute them even farther than you possibly could.

•Leave some promotional pens behind in places, such as banks or other public places where people may use a pen. Don’t leave a bunch, leave them surreptitiously and seemingly accidentally.

Once you have gotten your advertising (promotional pens) out into the public and in use, you will see an increase in business. People always use pens, and if there is writing on a pen, such as your advertisement or logo, it’s in human nature to read what they are holding. This is a fabulous way to build your company brand and name in the general public, creating yourself a new base of potential customers that you can continue to build on – and with one of the least expensive forms of advertising available – promotional pens!