Advertising can be quite costly for businesses – it’s an ongoing expense that never quite seems to live up to its full potential. There are many forms of advertising, but not many of them can promise that they will continue to work for you for months after you purchase it. Promotional pens can do exactly that – the standard life of a pen can be anywhere from a few weeks with frequent, every day use to months with less use. A promotional pen is advertising - promotional pens have your logo and business information emblazoned on them for all who holds one to see. That’s advertising.

Promotional printed pens can work for you for months after you’ve given them away. The very nature of people will have them reading your pen nearly every time they pick it up which puts your business back in the front of their minds. This repetitive reminder of your business will keep customers and clients coming back to you to do business, time and time again, and all because of a few promotional pens that you handed out.

One of the best places you can see this at work is at a trade fair. When you go to the next trade fair, make sure you have promotional pens to hand out while you are there. At trade fairs, many businesses take pamphlets and other paper promotional products to hand out to new, potential clients. However, you must consider the vast number of paper that one person will incur while they are at a trade show – and what happens to all that paper when they return to their offices. That paper will either end up in a pile in the corner, seldom if ever to be looked at again or straight into the trash bin. But as these potential clients are rummaging through their things to throw away paper products, your promotional pen comes into their hand and they don’t throw that away – they put it on their desk, into their bag or into their pocket. Most people won’t throw away a pen – they’ll keep it and use it, which means they will see your business name again.

Promotional pens are considerably more valuable than many other kinds of advertising. A newspaper ad lasts only for one day, or longer if you’ve paid for a longer run. A billboard ad, which is quite costly, only stays up for a month or two. Promotional pens are far less expensive for advertising than either newspaper ads or billboards – they are very inexpensive, yet they remain one of the most effective forms of advertising available on the market.

Some companies even use promotional pens as business cards instead of the standard business card – it’s unique and original, and it ensures that the ‘business card’ gets seen by a new client again, quite unlike most business cards which get shoved into a folder or drawer or thrown away.

Don’t discount promotional pens when you are looking at your advertising budget – they are one of the most effective and inexpensive advertising items you will purchase for your business.