While many of the business gifts that are sent out each year are low cost promotional items like pens, key rings and Frisbees, there is also a ready market for mid-range and high end business gifts that are more suited to trade show giveaways and loyalty and redemption programmes. If you and your company have decided to use business gifts in a fulfillment or loyalty programme or as prizes in a promotional sweepstakes, there are many products from which to choose. A typical prize/rewards structure for a promotional giveaway using business gifts might look like this:

The Grand Prize (or the highest level of reward in your giveaway programme) is usually a one-of-a-kind item or a large sum of money. There’s usually only one top level prize, but in a fulfillment programme, you’ll need to estimate how many of your top level reward gifts to order. Some ideas for top level rewards include laptop computers, DVD players and other electronics.

High Value Business Gifts

Choose business gifts that will appeal to your target market. Some choices for high end business gifts include products like:

1. executive travel bags make great business gifts if your market includes business people who travel for work.

2. USB drives printed with the name of your company are excellent choices as mid-level to high value business gifts in promotions aimed at the youth and professional market.

3. MP3 Players are another type of business gift that appeals to the youth and professional markets. Brand them with your logo and load them up with some promotional messages and you’ll have a winner of an business gift.

4. Electronic organizers appeal to the executive set. Choose high quality products that offer all the features that today’s busy executive will find handy, and don’t forget to put your name – discreetly – on this big boy toy.

5. Leisure time gifts like wine decanters, flasks and picnic baskets are very popular with upwardly mobile youth and professional markets. They represent expensive taste and the good things in life that many love to own, but won’t pay money for.

6. Branded digital credit card cameras are another of those techie toys that make great business gifts. People love getting something expensive for nothing more than making a purchase of a product they’d buy anyway.

7. Golf products – from golf towels to golf umbrellas to tee markers and kits – are prized business gifts for executive markets, sportsmen and retirees. There’s a full variety of golf business gifts that you can fit into your promotional fulfillment campaign.

Midrange Business Gifts for Fulfillment Programmes

Between the high range and the low range are business gifts that are most likely to be redeemed by your customers. Many of these are your best bets for business gifts, because they’re also the most visible. Items like jackets, t-shirts and other apparel are popular with your customers because they allow them to express brand loyalty – which also makes them valuable for you. When your customers wear your name on their pockets or their backs, they’re the best business that you can get.

- Jackets and sweatshirts are popular mid-range fulfillment business gifts. Because they’re outerwear, they are among the most visible business gifts you can buy. Be sure to choose quality workmanship and materials to represent your company and make your customers more likely to wear them.