There are basically two issues to be considered concerning SEO. They are namely on-site and off-site optimization. For on-site optimization, you will need firstly plan the theme and contents of your website so that it is optimized. On the contrary, off-site optimization is something to be done outside your website, one of the most important tasks for off-site optimization will be link building.

There are views that off-site optimization is more important then on-site work. However, I hold a slightly different point of view, you need to optimize your contents and themes for two reasons. First of all you need to tell the search engine your site is on a certain topic or niche. And the second part is that you need to attract real human beings to visit your website. As the end of the day you should bear in mind that you are in fact writing for real people instead of writing for search engines.

Going back to the notion of SEO, you still need to do something to tell search engines what your website is about. There are a few things you will need to consider.

1. Write a good title for each page. This is very important and the titles should contain the keywords of your website. However, you should be put the same word more than once in the title.

2. Write relevant meta tags (keywords and descriptions). Although some of search engines do not take these but there are still some which place certain weights on them. Besides, search engines like Google will display your meta descriptions as the introduction of your website on search results.

3. Write the contents of the web pages such that it contains the keywords. This is very important since search engines will see if your contents are really on the topic. However, my suggestion is that you can just write the contents naturally. You do not need to trick the search engines. If you are really writing something on the niche or topic of our website site. It will certainly contain the keywords. Writing with the keyword density in mind will just make the quality of your contents lower.

4. Update your website from time to time. One of the criteria the search engine rank web pages is the rate of updating. Of course there may be too difficult to update on a daily basis. However, you still have to do it regularly. You need to do it at least twice a month.