Owners of businesses of all sizes agree that distributing promotional gifts or selling promotional merchandise is an important part of raising public awareness, building brand identity and loyalty, and increasing morale among members of staff.

Choosing a range of promotional items that can be distributed on a variety of different occasions is always the best approach. However, while many people would like to give away a variety of promotional items, they often come up short when it comes to thinking of ways to distribute those items. Try the following ideas on for size—they can easily be modified to suit your business preferences so that you can come up with an idea that’s truly unique.

Promotional Clocks for your Staff

Choose some inexpensive and attractive wall or desk clocks to give to new employees. Create a “welcome to the company" package for employees that includes some desk top items such as a mouse pad, stationery, a coffee mug and a clock Giving company-branded items to your staff helps them feel like part of the team and makes them feel welcome. For employees who work with clients as a regular part of their day, branding office items with your company logo helps raise your company visibility, too. If your work place has a specific color scheme, buying promotional clocks in colors that accent that scheme can provide a welcome touch of color.

Promotional Clocks as Client Gifts

If you’d like to give informal gifts to clients that are a little bit out of the ordinary—rather than giving a coffee mug or mouse mat—a desktop clock is a great idea. An inexpensive clock is a novel enough gift that is likely to see plenty of use, as many companies give away items such as coffee mugs, but fewer companies give away clocks. Desktop items are always great promotional gifts, as having your company brand sitting right there in the workspace is a good way of keeping your company in the minds of your clients and customers. Choosing promotional clocks with a more professional appearance is usually the best option here; however it does of course depend on the type of business you operate and the types of clients you tend to have.

Promotional Clocks as Purchase Incentives

Using purchase incentives is, simply put, a good way of inducing customers into spending more than they ordinarily would. Consider offering a free desktop or wall clock for customers who spend more than a certain amount, or create a purchase incentive scheme that offers a choice of items after a certain number of purchases are made. For this type of promotional giveaway, choosing brightly colored or unusually-designed clocks is the best way to go.

Promotional Clocks for Trade Shows

Choose clocks that are unusual in terms of shape, design or color for use at trade fairs. Items that are large or colorful, that have moving parts or make loud noises are an ideal way of getting more people to visit your trade fair booth.