To be successful as a marketer you will need a constant supply of fresh leads to share your marketing message. Many marketers obtain these leads by generating them from their own marketing utilizing squeeze pages and optin forms to build a list of subscribers. One of the many marketing tools to build a list of subscribers is a safelist.

A safelist is a group of individuals with similar interest that have agreed to receive e-mails from the other members in exchange for being able to send their message. SPAM is not an issue because all the receivers have opted in and agreed to receive those ads. This is a powerful lead generation tool when used properly.

Safe lists are abundant all across the Internet. You can find them easily on Google, Yahoo or your own favorite search utility. Many times there are entire communities of lists so you can join multiple lists on one site. This is very helpful top say the least.

Just about all safe lists have membership level options. These are usually broken up into free, monthly/yearly and executive levels. Let's look at each level separately.

Free membership. This option is usually very limited as far as access and ability. Free members may not be able to use HTML ads or save ads for future mailings. This can be a stickler if you rely on HTML graphics like banners or buttons to appeal to the readers. Mailings are normally limited to once a week and can only be sent to other free members. This can put a crimp on your campaign.

Paid membership (monthly or annually). This is the next level of safe list membership. These members are given the ability to use some HTML and save ads for future mailings. The number of mailings you will be allowed to send will often times be dependent upon your membership level.

Executive membership. Executive members have access to all the benefits of the list. They can freely use HTML, save ads and possibly a few other perks that make the executive level attractive. These members can send their ads once a day to the entire membership. All members, free, paid and executive receive these ads. Marketers that have an executive membership are pretty serious about their business and can be fairly responsive.

A safe list can be a major source of generated leads. Since you are using a funded proposal, you have something to offer. This will appeal to the executive membership especially. The subject line is vital in grabbing your prospects attention. Use an eye catching line right off and get the reader to open the ad.

It is vital that after you have captured your prospects attention with your safelist ad that you drive your prospect to a website where you can capture their contact info i.e. name, and e-mail address. Here is where a safe list is especially powerful. Since your prospect already knows you are a marketer, they expect a pitch. They also know what it is you are offering, so the lead you gather is targeted and specific. This gives you a straight line to a conversion IF you can capture the imagination and interest immediately.

A couple of things to remember are to keep your lines at 60 characters each and be concise in your language. Get to the point while holding the interest and move the lead along to clicking your link. They're already here so they are interested, right? Move them along swiftly yet gently and you will have a strong lead that can be stroked for many mailings to come.