Because ad space on Google gets pretty expensive for links leading to sites without much content, businesses trying to draw eyeballs to just that sort of page have coined the term "Google slap" to describe the cost. With ad prices determined by a quality score, pages consisting of lists of links with little or no useful content get charged heavily for clicks - up to ten dollars. With lack of quality translating into lack of profits, advertisers have one question on their minds: how to avoid the google slap.

To work around the google slap without losing hard-earned cash, improve the quality score of your website by adding content. To avoid frustrating visitors to your website, the additional content should pertain to the links on your website. A word soup of keywords and meaningless fluff is not adding value. Instead, content must be relevant, compelling, and preferably unique. Users who are rewarded for visiting your site, are more likely to return again and again.

If you have advertising and content combined on your site you will be considered in violation of Google's terms, so it is very important to separate the two. You may require an email address prior to allowing full access to your site, how to avoid the google slap in this case is the provision of preview content, which allows the user to know what providing their email address will get for them.

Another way to improve your rank on google is to place links to your page on popular websites, thereby increasing the number of visitors to your own site. When doing this, by mindful about how to avoid the google slap, which can happen if you link to ad-only webpages. A wonderful way to avoid the google slap would be to place a link to your page on a place like a traffic exchange.

Although you may encounter problems with using google for advertising when you start out, there is some genuine money to be made in the business of Internet marketing. The most important thing is to learn to follow google's terms of service so that you can avoid the nasty surprise of overpriced clicks.

Google's terms and conditions are the best place to start when learning how to avoid the google slap. There are also numerous e-books and articles posted on the internet that claim to reveal secrets for avoiding the google slap.