Anyone who does any form of network marketing knows all about leverage, after all that's what building your downline is all about. Even though they know they need more people there is a tendency among many network marketers to ignore the additional leverage afforded them by duplication. In this instance duplication doesn't just mean teaching your downline then marketing system, but it means keeping track of every effort you make, keeping track of which ones produce results and duplicating those effort as often as possible. This means getting your downline to duplicate these efforts as well.
When attempting to duplicate successful efforts you must first start by meticulously documenting your every effort. You most know which media did you use, phone, text ad, online ad, email ad, flyer or business card. Where did you use it, which newspaper, parking lot, forum or networking event. Who was your target audience old, young, male, female, affluent or not. What day of the week was it. What time was it. What was the weather like, I'm not kidding everything withing reason you can thing of applies here.
Next you need to figure out not just how many positive results you have had, but how much did each result COST you. Getting 100 positive results is not so great if it costs you $2,000 a piece and you know your lifetime payback is only going to be $500. That's not good roi. However if you get 100 positive results and it only cost you $2.50 you should be one happy camper.
After you have done the research and figured out what works for your business you need to automate it. Automation does NOT mean spending 23.5 hours of every day with a computer screen in front of you and a headset jammed in your ear. If you spend that much time doing something it doesn't qualify as automation in our sense. Automation is a form of leverage, it is TIME leverage.
You can get automated and leverage your time by using a PC and PC based programs to machine automate some tasks, by using pre-printed materials, sales copy that is known to work for instance instead of writing your own. You can also get automated by outsourcing to people at reasonable rate of course those things you don't have to do personally. Don't print out 25,000 mailers and lug them to the post office if you can find a print shop or high school student who can do this cheaply for you.
Spend your time doing the things that are most effective at getting positive results for you. In the MLM world this means those things that grow your downline. If you find what works and duplicate, then you automate yourself to free yourself from mundane tasks you will have unleashed some potent leverage. If you duplicate and automated you will have embraced the successful network marketing machine, the leverage automaton.
One last word these concepts like so many others in the marketing world are powerful, but they only work to full effect if you apply them liberally and consistently.
