If you want to keep the people who do visit your site coming back, why not offer them a free subscription? People are always attracted to free stuff, and you can advertise the free subscription option elsewhere. Make the free subscription tempting by offering discounts to registered customers. You can even offer them bonuses if they persuade friends to take up your free subscription offer too.
When you first establish your website it's important to make sure that it's listed in every relevant online directory, but it can also be worth your while to set up an online directory of your own. An online directory of companies offering products and services which relate to yours but do not directly compete can be a valuable resource for customers who are then more likely to buy something on your website whilst they're there. What's more, you can ask companies registering with your online directory to provide reciprocal links to your site.
A third great way of attracting visitors to your website is to offer them a free ebook. Ebooks are easy to put together. If you write an ebook about a subject related to your products or services, you can keep on plugging your business to readers. A ebook also makes you look like an expert, making visitors more likely to buy from you.
Set up an online community. Tell your visitors that you post a new, free offer every day, week or month. The free offers should be attractive to your target audience. You could regularly schedule experts or famous guests to participate in your online community. You could design it to be a virtual class or a question/answer
session. Post testimonials on your web site from people that have participated in your online community. The testimonials could be about what people have learned or liked while participating in it. . Don't allow blatant ads in your online communities. If people decide to visit your online community and see a ton of ads they most likely won't be back. Post all the benefits of participating in your online community on your web site. You could write it like you're writing an ad for a product you're selling. You (the owner of the online community) should participate regularly. Post information that will benefit the other people. This will show them you care about
