Since the advent of the internet, the world quickly realized that it can be used to gain exposure to just about anything it can think of. This lead to the rise of millions of websites covering any topic you can think of. Since any website exists in order to share information, it will only be successful in its mission if it gets visitors. No visitors means the site won’t make any money and/or people won’t become aware of it. The secrets of online marketing strategies and tactics will make the site a success. This in turn led to a billion dollar industry where people are prepared to pay top dollar for high amounts of traffic to their sites wishing they knew how to generate free traffic.

A useful tip from Google Snatch (www.thegooglesnatchsecret.com) is to know exactly who you are targeting your site at. When you know the ‘who’, you can learn about their want and need. Once you have this figured out, you will know how to construct your site in a way that will appeal to your targeted group of people. Your appealing website also needs to be to-the-point, up-to-date, credible with accurate information. You can pay someone to do your search engine optimization or SEO services for you, but you can also do it yourself with the guidance of Google Snatch.

When you have your site published on the web, your next objective will be to attract as many visitors as you can. By keeping the target in mind, think of the words or phrases that a potential customer will use when using a search engine. Position these keywords and phrases should be abundantly throughout your site. The more frequent your keywords, the easier your site will attract visitors once you have submitted your websites to the search engines.

Now when someone is looking for what you have to offer, they will punch in the relevant words that best describe their need into a search engine. The more relevant your keywords are to that which was searched for by the prospect, the easier the search engine will find your site and the higher it will be on the search results. Most people don’t want to sift through 10 pages of search results; they just look at the top few on the first page. That is why you need to be on the first page to cash in on free internet traffic and your keywords need to be accurate enough to get you there.

You can also link up with other sites that target the same people as you do to spread the word.

There are also many places to advertise for free; classified ads, banner exchanges, blogs, forums etc. The classifieds are usually quite straight forward; they will allow you to post your ads for different periods of time after which you need to renew it. Some may allow you a permanent ad. Banner ads are a little more tricky. You need to be sure that the guy you are swopping your banner with is credible with a decent site and also, you need to make sure he actually puts your banner on his site and keeps it there. Blogs and forums are communities of people discussing certain topics and you need to be careful. You can’t just go in there and advertise because you’ll get ignored or kicked out .You need to also contribute to what is being discussed in the blog or forum (meaningfully so, gibberish doesn’t count) and you may leave your link with each contribution.

If you want to break even, you can’t let any customers slip through your net. Also, people love freebies. Nobody will say no to a freebie. Free stuff and competition will make customers return which will also cost you nothing.

And remember, people are on the internet looking for information, so give it to them. Put what they want to read in front of them on the screen. Don’t make them download anything and waste time. Easy access will make a tired web surfer very happy.