1. Blog Trick - Blogs are used for many things these days, but one trick is to use them to get a site indexed in Yahoo, Google and MSN. Simply take the pages off your site and enter them on the blog with a link to the corresponding site page. It works.
2. Using Keywords in SEO - Once you have researched your keywords for SEO, consideration needst to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase.
3. Keywords in Your Published Articles ? If you publish articles to promote your site, be careful! If you put your main keyword phrases in the articles, the listings in the article directory may outrank you site!
4. SEO Conflict of Interest ? When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords.
5. PPC vs SEO - The debate between PPC and SEO is a non-starter. If you don't have rankings, market with PPC. If you do, turn off all PPC ads for keywords under which you rank in the top 10.
6. Timing SEO - Un undiscussed factor in obtaining rankings through SEO is timing. New sites don't get ranked by Yahoo and Google. Your first step when launching a site is to get it published and submitted as fast as humanly possible.
7. Contextual PPC Advertising - Contextual PPC advertising allows you to put ads on other people's site. In general, you should not. The quality of the traffic clicking on your ads can be very low, to wit, you don't pick up much business.
8. The Holy Grail of Type in Traffic ? Regardless of the type of site you have, your ultimate goal is to get type in traffic. This occurs when a person types in your domain name instead of using a search engine. Amazon.com gets lots of type in traffic.
9. AOL vs Google - Is AOL or Google a better marketing forum for you? Well, it is a trick question. Google provides many of the search results for AOL. Focus on Google and you will appear on AOL.
10. Spam versus Email Marketing ? Everyone hates spam, but online sites love email marketing. If you are considering it, you need to make sure you are in compliance with the CAN-SPAM Act or risk going to jail.
Advice is one of those dime a dozen things. Everyone has it to give and they often won't shut up about it. I am probably no different, but I can say the above has helped me make money on the net.
