When it comes down to anything happening online, Google is certainly ?king of the castle? it would seem. As well as stamping its authority for being the internets most powerful search engine utilized by surfers internationally, Google also has additional strings to its bow and provides services for email, more commonly known as gmail, sitemaps, news feeds and is even a provider for hosting it's latest venture, Google Video where visitors can upload their videos so that others may view them online.

However, one of Google's trump cards is Google Adsense, which is a multi billion dollar money spinner. The way Google adsense works is very straight forward and so simple that many entrepreneurs are probably wondering why they didn't think of the service themselves. Google Adsense is essentially a method for merchants to raise additional income by way of displaying advertisements on their site. What makes it so unique though is that the merchant is displaying not his own ads but those of alternative companies.

The ads that are displayed will be determined by the content on the webpage that the ads are to be displayed on, so for example, if you own a plumbing business then it is highly likely that all of the ads being displayed will be to advertise the services of companies involved with plumbing.

That's Crazy! Why Send Your Visitors & Customers To The Competition?

Well yeah, on the face of it I can see why you'd be thinking that, it does seem a little unorthodox to want to drive your traffic away but get this, every time somebody clicks on one of the ads displayed on your website, guess what? You get paid for it, over and over again. If your website gets lots of traffic to it and your visitors like the ads displayed because the ads offer something of interest to them then it's highly likely that your CTR or ?click through ratio? will be very high, meaning you stand to really make some serious money from Google Adsense.

So How Much Do I Make Per Click?

This is how clever Google Adsense is as it utilizes a system of ?smart pricing? whereby it will not pay you a set fee per ad but rather will decide your payout depending on the content on your site, the relevancy of the click, where the visitor was referred from, whether the click was valid or invalid, and many other considerations. Google has a very advanced algorithm to substantiate this data and there is no easy way to try and see what makes it tick.

What If I Want To Advertise Myself?

That's what's great about Google Adsense because it is a win win situation for both advertiser and publisher alike. Perhaps you run a business and your website is very recent and you have hardly any traffic coming to your site, If this is the case then you can very easily become an advertiser and run your ads on other content related sites, thereby reversing the roles and driving targeted traffic to your site and increasing your exposure and also increasing your chances of making more sales etc. Google has a service known as Google Adwords and it is simply a case of signing up for the program and then creating a campaign to display your ads. For this you will be charged every time a visitor clicks on one of your ads or you may opt to be charged by the amount of impressions your ad receives. There are a number of options available so it makes sense to do a little research before making your campaign live.

Whether you choose to be a publisher or an advertiser, Google Adsense is so easy to implement and can be functional in minutes as in most cases it is simply a task of copying and pasting some very basic html code that is provided by Google Adsense.

If you want to drive much more traffic to your website or you're a publisher and you want to make easy additional cash for sitting back and waiting for someone to click on one of the ads on your site, then Google Adsense just may be the solution to your current needs.