The first thing I do is make FAQ (Frequently Asked Questions) and answers easily attainable. By doing this you're killing three birds with one stone.
First of all your potential recruit may be “shy” and not want to ask certain questions for the fear of being a “pain” or they may think their questions are “dumb”. (My answer to this is that the only “dumb questions” are the ones that go un-answered because they were never asked.)
Another “bird killed” is … Doing this saves you time. How many times have you been asked the same questions, over and over again? Starting to feel like a broken record? Start a list of these questions and answer each one.
Lastly and probably the most important reason for this is I don't know about you but, I'd certainly rather someone know exactly what they're getting into before they join. Just because your business is perfect for you doesn't necessarily mean it is perfect for everyone. Everyone has their own reasons for joining or not joining and they vary from person to person. I don't want to spend my time training/supporting someone in a business that's really not for them. Doing this is just a waist of yours and their precious time. I want to make sure each recruit knows exactly what they're getting into BEFORE they sign on the dotted line.
What do you do with your FAQ?
1. If you own and update your own website, place your FAQ's right on your website. Place it right on the same page as the description of your business opportunity or put it on its own page linked from your business opportunity page. A small example of this can be viewed at
2.Place a “request more info” link on your site for potential recruits to email you for more information. Place your FAQ's in a word document and email those to potential recruits as an attachment.
3. You can take it one step further if you'd like to add a personal touch and the added bonus of a visual aid. Purchase folders from places such as OfficeMax.com. I use Esselte Double Pocket Leatherine Portfolios. These have a special spot for your business card, look very nice and are fairly inexpensive. (25 pack for $12.99) When a potential recruit asks for more information simply print out your FAQ's and mail them off.
You can view an example of what I do at http://www.easybakegreetings.com/distributor-info.html
Knowing what the potential recruit needs/wants to know is half the battle. Next we'll discuss what recruits are asking and a few things they shouldn't have to ask for.
