Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.
Reduce the number of images on your website as they make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.
Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.
Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.
Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go. I could write and probably have written a million articles on the power of CCS (Cascading Style Sheets). It is one of the most powerful tools that you and employ into your website and in my books it's crucial for any website to have. CSS has too many benefits to list, but imagine redesigning your entire website at the click of a few buttons on your mouse, or change all of the fonts and colors on your entire website? Since it's inception, CSS has generation a lot of chatter and is now a tool website's cannot compete without.
