At the beginning when Google introduced Adsense, like many other new ideas, a lot of people didn't think much of it and doubted if the big G would be able to market it successfully, but if you knew then what you know now, I bet you would of put up a few bucks to get it going. Today it's nothing short of remarkable and by far the most well known pay per click program world wide.

I mean, it didn't matter what you thought, Google is a master at assessing online properties and the present and future profitability of what they're planning. But the beauty is, AdSense isn't just profitable for Google, granted they get the lion's share of the cash but it's also quite profitable for the people who advertise with AdWords and can be very profitable for publishers who use it on their websites to earn click cash. In some cases this is in the thousands of dollars a day, I think I could live on that?

So when you try to understand if Adsense is good for everyone, I don't neccessarily mean everyone who has a website but everyone associated in the internet buying, selling and advertising process cycle. Adsense actually helps everyone right down the line. AdSense benefits everybody in the cycle because it exploits a gap in the internet's advertising model.

It takes a very interactive environment, and intoduces them together to provide buyers products they want, advertisers sales they want and Google pays the publishers for helping them do that. When you think about it now, you have to give them credit, it's an amazing idea and a really simplistic way.

It works for the visitors, because the model is very transparent and buyers are actually typing in what they want. When the results come back searchers have choices and can shop with relevant ease. Adwords advertisers can create a product today and drive tons of targetted traffic to it right away because their ads go everywhere. Their ads don't only show up on the search engine results but they can actually pick the sites in the content network that they feel has their best demographic and target their promotions even further.

Their ads can reach any website that has any relevance to what they're trying to sell. Now you must realize they could never pull off such great targetted advertising campaign by themselves or by any other means. And that brings us to the thing that makes Google's AdSense a publisher's best friend. The fact that the ads are contextual, they are already related to the keywords you're targetting on your page or website. If people are on your site, which identifies a certain topic, you already know they're interested in that topic and potentially the products that relate to that topic.

Obviously, that's where Google connects companies selling those products to your visitors interested in their products. Google wants your visitors, you want Google's advertisers and the visitors just want to buy stuff. And that is the essence and simplistic beauty of what makes AdSense a great deal for everybody.

This is by far the most profitable joint venture deal you're ever going to see anywhere on the internet. So if you have a website, it's the easiest money you'll make online. Granted you'll always hear of some issues with Adsense and minor complaints, but if you browse the internet enough, you'll notice that it's everywhere so it certainly seems that Adsense really is for everyone.