1. You will first generate your prospects by starting a massive advertisement campaign with a generic "how to" information system which should target network marketers or opportunity buyers for your business. This army of ads will create leads for you 24/7 and it will introduce them to the second part of your franchise online.
2. By bringing as much people as possible in your pipeline, you will create a first contact with a series of personalized e-mails via an opt-in auto-responder. This part should be automated as possible. It means that you will sponsor people in your pipeline instead of strangers. Then your system should provide lots of valuable information and education about internet marketing, network marketing and how they can generate their own prospects by training them step-by-step. This is where the duplication aspect comes in as it will help you grow your pipeline to a deeper level. All successful network marketers will tell you to work the numbers because the numbers will then work for you. More prospecting means more success.
3. Your system should have built-in retail products or services in order to create short term residual incomes and immediate cash flow to fund your advertising cost, so you can afford to keep advertising your generic "how to" information system and create leverage. For example, a franchise online should provide an e-mail service where you can create a personalized domain name or e-books about personal development or it can provide pre-qualified leads for your business with an advertising coop system as well. Your retail products or services must be connected with your business.
4. As you become an expert with your franchise online system, your only job is to build a relationship with your prospects and provide customer service. As your system will do all the telling and selling for you, this should induce your prospects to take action, to buy some of the retail products and sell themselves the opportunity to start and move forward their business. You just need to participate and be yourself. To lead by example will also create momentum for your team because they will watch you and see you as an action taker who takes care of his business. This can make a huge difference for your success.
5. The last component of your franchise online should always be the part where you present your primary business or main affiliate program, which will create your long term residual income because leadership in your organization will have taken place. You should always remember that the main purpose of network marketing is to recruit and train distributors that will recruit and train other distributors to retail products and services.
