And that's exactly what it is, a way for you to determine the presence, quality and truth of every aspect of your business, in other words, a way for you to find out exactly what works and what doesn't work, what produces results and what wastes time, what makes you money and what costs you money.

This is why it is so vital to your business

Testing is one of the most important aspects of building a business that you can possibly do, it really is, testing can be the difference between $100 a month and $10000 a month, it can be the difference between a 1% conversion rate and a 5% conversion rate, it can be the difference between success and failure.

That may sound a lot like hype but it really is the truth, if you're not testing aspects of your business and marketing process then you're leaving money on the table, possibly a LOT of it.

Testing is vital when it comes to Internet business, there are so many factors involved in running web sites and marketing them that it is simply a must to test, otherwise, you may find that your dreams of building a huge business online quickly becomes something that is only ever going to be a dream.

There are a number of reasons why testing is so important:

-You will know what advertising methods are producing

-You will know what is bringing in the traffic and WHY

-You will know how to get the results quickly

-You will know how to reduce your costs

-You will know how to increase conversion rates

There are seriously so many different reasons why you must test that I couldn't list them all here, it would take me forever and I'm not exaggerating, nearly every tiny detail of your business and marketing process can be tested in some way in order to improve it.

Even more important than all the things listed above is this:

You can then take that data and use it on your next site and the one after that and so on!

Just think about that for a second, you put a site up, you start marketing it, you test everything you can about it until it is making the most money for the smallest investment, you now have concrete data that tells you "x produced twice the conversion rate as y", you have data that is a result of testing and you can now use that data when you create your next site.

You can do this for every project you do, use the data you already have from your previous tests in order to make sure you get the best results even faster than before with your next project.

This is really powerful stuff, it may not seem it right now but it is.

When you use testing to improve your business you will be very surprised at just how small a change can make such a big difference.

I hope you realize just how important testing is, most marketers think that the best way to increase their sales is to increase their traffic, well, it's true that doing that should work, however, you can probably increase your sales with the exact same amount of traffic as you have now, there's only one way to find out and that is to TEST it!

What Is Split Testing

Split testing is a very simple concept, you basically use a script to rotate two web pages on a domain for every other visitor that comes to your site, it would then provide you with data that would help you understand which page produces better results and more importantly why.

For example, let's say you are selling an ebook about how to relieve stress, what you would do is create two different sales pages to sell the same product, you would then use the split testing script to rotate both the pages so that they are both exposed to equal amounts of visitors, the script would then let you know which converted better and you would be able to use that one for your permanent sales page.

Can you see how profitable this can be?

You can use split testing to constantly increase your conversion rates and therefore put more money in your pocket, sometimes just the slightest change can make a huge difference to your bottom line and it's so easy with split testing.

Let me give you an example of how profitable this can be, if your ebook is selling at $27 and your sales page currently has a 1% conversion rate, for every 100 visitors you send to it you will make $27, so after 1000 visitors you would have made $270.

Now, if you can use split testing to increase your conversion rate to just 2%, not a big change, you would instantly double your sales and your profits, so for running a simple little test you would have added an extra $270 from those 1000 visitors to your income!

A split testing script gives you the ability to test multiple pages in order to find out which one produces the best results. For example, if you are going to put up a squeeze page for a niche market you want to start selling to then you could create two versions of the page, just word them a little differently, try different images, things like and then your split testing script run them, all you need to do is drive traffic to your domain name and the script will automatically rotate the pages so that each page receives the same amount of visitors.

The script will provide you with the data you need and will show you which version of the page produces the best results, then you simply go with that page or even better, create another one and see if you can beat the results, if you continue doing this then you will be constantly increasing your conversion rates.