PLR articles are sold as content you can call your own. This usually mean you can rework it, you can repackage it into an ebook and sell it, you can use it as is on your site and sign as if you wrote it yourself, etc. The only thing you can't do is to submit it to various article directories for backlinks. Overall, PLR articles great for webmasters because they can save a whole lot of money with them!

Think about this for a moment: ONE good article can cost you anywhere from 10$ to 20$. If you are an Adsense junkie like I am, you probably create a few new Adsense websites each month, and you pay big bucks for fresh optimized content that will bring you in decent Adsense revenues. So, a few dozens articles each month can easily cost you 500 to 1000$!

By using PLR articles instead, you can pay a fraction of the price and get tons of content for new sites.

There is a trick though. If you just take PLR content and publish it AS IS, you will not be able to get good rankings in the search engines for it. But, if you modify them just a bit, you can get fresh content for pennies.

Now, how do you use it to create a little Adsense Empire? Here are a few steps to follow:

1. Find a profitable Adsense niche.

2. Select the highest paying keywords in the niche you found.

3. Select the best SEO keywords in this niche (the easiest words you can get good ranking for).

4. Find optimized PLR articles for your keyword list.

5. Build the site.

6. Submit the site to directories for backlinks.

7. Publish articles for reprint on other sites to get tons of backlinks.

8. Add a few articles each month in order to grow your site with fresh content.

9. Start a new site!

And if you have access to a good collection of private label rights articles, you can use them to do exactly that: build new Adsense sites each months! You will save a lot of time.

To get the best out of the PLR articles, you must modify them a minimum to make them your own. This way, you will be able to get the best of both world : optimized content for your Adsense site unique content that will allow you to rank well in the search engines!