Protecting yourself from eBay fraud when you are either buying or selling can be confusing if you are unsure of how to proceed.

When you are looking at an item on eBay you wish to purchase, check out the auction page closely. Examine the ad and see how legitimate it sounds and appears. Look at who the seller is and what kind of reviews he or she has gotten.

eBay has continued to improve over time to give buyers an enjoyable experience when shopping. One of the featured introduced early this year with the buyers in mind is the Detailed Sellers Ratings.

It breaks down the seller's feedback to 5 individual levels, so you can really see if a seller is performing up to your expectations. This is probably why eBay introduce Detailed Sellers Rating, so that buyers can assess the sellers in depth.

Before you purchase an item, take the time to review all refund policies. Most of the time, sellers do offer returns but shipping price will not be refunded. If you do not see any logic in the policies outlined by a particular seller, it's best to avoid buying from them.

When using eBay, 90% of the sellers offer payment through PayPal; a merchant solutions system which allows for payment from either your checking account or credit card without actually allowing the website to see your transaction number, keeping your transactions and card numbers safely guarded.

Paypal does not charge buyers when buying online. It is advisable to pay through Paypal and buy from sellers which offer Paypal when buying from eBay.

That's because Paypal does the work to protect you if your items fail to arrive or if you think you've been scammed. PayPal offers buyer and seller protection which includes fraud protection tools and tips on safety when selling and buying products.

The next best thing to avoid being scammed when buying on eBay is review carefully the images provided on an auction. If you look in details of the several photos posted by the seller, you can notice defects or similar issues by studying these.

While this method is not infallible as images can be faked, it is another method of protecting yourself.

Always trust your instincts; It can be difficult to resist when you found something seems like the perfect sale - low price and great items. One word of caution - when it seems to good to be true, it always is.

You are better off trusting your instinct.

Not buying the item is the best defense you have against being taken advantage of.

In the end, keep in mind eBay can only do so much to assist you in the event fraud occurs. Don't frivolously give out your personal information or buy an item which you have not carefully examined.

You may also wish to contact previous buyers who have purchased items from the seller before and ask their input too, although this is rarely done.

Copyright (c) 2008 Jenny How