Increasingly we find ourselves beset by problems that seem beyond our control; global warming, GM Foods, animal testing, the spread of factory farming, the arms trade and human rights abuses, to list but a few. Shoppers are often left feeling helpless, the typical response being there’s nothing I can do.

But you can by shopping in an Ethical way. Put simply, this is buying things that are made ethically by companies that act ethically. Buying ethically means buying a brand or from a company which doesn’t exploit labour, animals or the environment. The way in which you can act as an 'ethical consumer' can also take on a different form and that is avoiding products (also known as boycotting) you disapprove of such as battery eggs.

GuideMeGreen acts as a unique internet guide, showing you which brands and companies are classed as ethical. For more indepth information see the Good Shopping Guide or the Ethical Consumer magazine.

Why buy ethically?

Everyone needs to go shopping in one way or another. As an ethical consumer, every time you buy something you can make a difference by choosing an ethical product or by buying from an ethical business.

For example, when you buy from a company that doesn’t exploit its workers and provides them with decent working conditions, you are giving the company the funds to continue its ethical behaviour. At the same time, you are no longer buying from a company that exploits its labour with poor pay and often a dangerous working environment. That company then loses business, which may encourage it to change its ways and to look after its workers.

How do I know it’s ethical?

In general consumers must have confidence that any ‘ethical’ claims that a brand may make conform to certain standards which are independently accredited. Organisations such as the Good Shopping Guide and Ethical Consumer provide an ethical analysis of everyday brands and the companies behind them. The Ethical Marketing group publishes the Good Shopping Guide, updated annually, grading hundreds of companies according to their policies on 15 ethical issues.

For example, next time you are buying clothes, we recommend that you buy from HUG and avoid Nike.