"Premium rate numbers are a type of non-geographic number in the range of 090x. They do not relate to a specific geographic location, but point to an existing landline number. Customers calling on these numbers are transparently connected to a destination number, which could be a call centre, or to access pre-recorded and live content (such as adult and sports content), internet content, and access and download ring-tones or java based applications.
Revenue generation in the case of premium rate numbers is through the customers making calls to these numbers. They are charged through their regular telephone bills. The telephone service company in turn pays the network provider for connecting the customers' calls. And, the network provider pays the premium rate number service provider for their service.
Key Features
Premium rate numbers are easy to set up and are generally supplied with low installation charges.
A variety of services is available for promotion via premium rate numbers.
They are often memorable numbers which are suitable for advertising in a variety of media.
Services such as SMS and Instant Voice Record may be available with premium rate numbers.
Benefits of using Premium Rate Numbers
Help in marketing and advertising campaigns by enabling response capture, online games, etc.
One can compare different marketing campaigns by setting up more than one premium rate numbers pointing to just one landline number.
Help providing efficient customer service over telephone and even earn revenue on the same.
One can improve customer service by providing additional information or regular updates of products and services offered.
Track incoming calls and generate itemized reports
Fast and cost-free set up helps promote the company's services at affordable prices.
Even if a business changes its location, its number remains the same and accessible by customers as before.
Industry uses Premium rate numbers can be used in the following industries/ businesses:
Companies providing online information can charge their customers for the content setting up a premium rate number.
Charity firms which are looking for online donations.
Software companies providing online troubleshooting help to their customers can charge them for their service.
