You can have the most fluid, creative, perfect business website in your chosen field but if your marketing and promotional efforts do not bring users to your website it is useless. An important aspect of building your business successfully is knowing what pages of your website your users are viewing most often and for how long and what pages they are on when they exit your website.

Tracking Software is necessary to compile this information and once you start building these reports, you will be able to properly decide how to improve your website and the online sales process for your marketing and promotion.

Every business owner needs to have an online marketing and promotion plan and the following goals should be clearly outlined in that plan:

1. To get instant, low cost traffic to your website. These users can let you know if your sales copy works, if the navigation is easy to follow, if your offers / order forms are correct and productive.

2. To test the conversation rate of web traffic into sales.

3. To bring the greatest number of consumers to your website in the least amount of time.

4. To assure that putting your online marketing and promotion campaign on auto pilot will continue to successfully grow your business.

For the new Internet Business owner, testing your website prior to fully launching your marketing and promotion campaign can be difficult. Many entrepreneurs do not know how to test or even what to test. There are some basic processes that any new business owner should pay close attention to when testing your website.

Those are as follows:

1. Ordering Process

The Ordering Process must be designed in such a way so as not to exclude an Internet novice. The best course of action is to assume that the customer buying from you has never purchased online before. Make the process easy to navigate and complete so your customer will not give up in frustration and move on to your competitor's website.

2. Sales Copy

When looking at your sales copy you need to pay close attention to how captivating your headlines are, how clearly defined the benefits of your product are, that any guarantee you offer is both prominent and clearly spelled out and finally that you invoke a strong call for your consumer to take action.

3. Opt-in Offer

Your opt-in offer, be it a newsletter, etc., needs to be visually prominent. You do not want the consumer to skip over the offer. You want to catch their eye and then write up your offer to be as appealing and mouth-watering (for sake of a better phrase) as possible. Growing your Opt-in list allows you to contact your clients in order to present new offers, new products, etc. time and time again until they say otherwise. This is a valuable tool to use.

4. Website Navigation

The most important thing to look at while testing your website's navigation is whether or not your consumer who wishes to purchase your product/service can do so in two easy clicks. If you make them jump through too many hoops you will start to lose their interest. Remember that we are living in an instant gratification world and so consumers will start to move on to other websites if it takes too long for them to get where they are wanting to go.

Having a clear idea of how your website is viewed by your potential consumers can help you tailor your website and your marketing efforts in order to fit their needs. The website will become more popular as your consumers will know that you are delivering what they are looking for and doing it in a clear, concise and appealing way.