Today, I want to share with you one simple principle that you can use when choosing your affiliate products. If you adhere to this principle, your advertising and marketing will direct and encourage your customers to buy from you. If you neglect this principle, your marketing and advertising will not be as effective and your bottom line will be less than it could be.

What’s the principle? Let me describe it for you with a story…

Once upon a time (don’t all stories begin with “Once upon a time"?), long, long ago, in a not so far away place, lived a man named... Rob, and he loved to surf. This was long before the internet, and the surfing was done in the ocean, not on a computer! This was also before Rob was married and long before having children, back in the day when he actually had time for such activities... I’m sorry…I digress...

To support his surfing habit, Rob worked at night as a food server at a sit down (as opposed to drive through) Mexican restaurant. Rob made lots of money working as a food server, a.k.a. waiter, because of one thing...

Drum roll please...because here is the principle for you to remember...

Rob made lots of money as a waiter because he LOVED the food that he was selling. Yes, that’s right, he LOVED the food. He loved the food at this particular restaurant, for we all know that not all restaurants are created equal, so much, that the people he served would always buy more. They would buy more appetizers, more guacamole, more drinks, more desserts and even more food to take home – because Rob told them honestly how much they would like it. Bigger checks equaled bigger tips, which equaled more money for Rob to use to buy another surf board.

And so it is for us today. If you are really trying to market and advertise a particular product, you’ve got to like it yourself. And if you LOVE it, so much the better! It is easier to convince people to buy something when you truly believe they will benefit.

Of course, there are other reasons in picking which affiliate products to sell. Questions like... Is it selling for others? What percentage of sales are done with referrals? What is the commission? Do I like the sales page?

But we’ll save these for another training article!

Today’s main point is simply this..."Do I like the product myself?" Can I share this product with another person, looking them in the eye or not, and honestly tell them it is a good thing? If you can answer YES, you’ll be one step closer to closing your next sale.

Now get out there and market!