Easy to say but not so easy to do.

When you produce a free well-written article that people ‘like’ it tempts them to click on your signature link at the bottom to find out more about you and your site. Once there of course, your sites opportunities are there for them to see. Buy a product or two, sign up for a newsletter, and sign up for your site up-dates.

In short, because your article has aroused the interest of someone, they will see you as maybe an expert on a subject and as such will want to know more about you and when they visit your site they are more responsive to any and all of your sales tempters.

Visitors make buyers make sales, makes profits

So the importance of articles in today’s Internet based companies are immeasurable. They are a very good and cheap way of driving traffic to one’s site and for little effort. Your article of course, must be of interest as a well-written article will catch the eyes and interest of your prospective customers and keep them coming back for more and that’s got to be good news.

Free written Articles will always be a major factor in gaining high rankings in search result pages. The higher the ranking the bigger the slice of the traffic you can expect. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well!

It is not just about filling your website with articles though. There are certain things or guidelines you need to consider when writing your article.

For instance if your site related to Garden Ponds then the words ‘garden ponds’ would be a key word. That is, people who surf the net would type in to the search engine the words Garden ponds if that were what they were looking for. Commonsense really. So your article should have ‘key’ words, which are likely to be searched for by people interested in your topic. If they find your article, they will find your web site.

I’m not suggesting you have so many key words in your article that it doesn’t make sense or worse still, looks gibberish but it is important that your article has the keywords that are related to your site and must make for good reading.

If you are not sure what selection of keywords would relate to your site then type in to a search engine the phrase ‘keyword selection’. There are a number of software available, to help you get the right balance. Find the right key words and base your article around them!

The whole purpose of an Article is to provide information specifically to those that are looking for it. Rather than them looking up details they go to an ‘expert’ on the subject. Your 2 or 3 page Article must then, be able to entertain these people.

Goes back to what I said earlier; you satisfy their needs by way of good information that helps them, then there is a strong probability that they will look to you for more help, i.e. your web site.

(It goes without saying that you should always check the grammar and spelling of your article prior to up loading it.)

How do they know where to find your web site?

Most sites, which take article submissions do not allow for blatant advertising and rightly so. What you can and MUST do is to put your name at the end of the article along with your web site URL and maybe a little information about yourself. This is known as a bio,

that is to say a brief biography of you!

After the article it self, your name and web site is so very important, so make sure you have it in place, every time you write an article. Click below to see what I mean.