It is possible, however, to avoid these scams if one is careful and vigilant. Buyers should be wary of any purchase over eBay, and should take steps to ensure the authenticity of the item and to make sure the item is in reasonable condition.

Be Vigilant

Buyers should take the initiative by doing plenty of background research. They must learn as much as possible about the product before bidding on them. If the seller provides pictures of an item, they should not be taken at face value. Comparison of these pictures with the real item helps in this regard.

Many sellers will use pictures from manufacturers that do not represent the item they are actually selling; buyers should ask the seller for actual pictures of his item. If he balks, buyers should refrain from bidding. Collector's items, autographed memorabilia, and historical artifacts are common items that are misrepresented on eBay.

Authenticate

Familiarizing with the various bodies that certify respective items helps in this respect. For example, reputable merchants of autographed sports memorabilia should include a COA (certificate of authenticity) from a trusted third party. Counterfeit or misrepresented items should be reported to eBay. When buying on eBay Motors, one may have an inspection service double-check if the seller is accurately representing his automobile.

Look at the Feedback

One should analyze the feedback rating of a seller. Analyzing feedback is another helpful exercise to prevent scams. Sellers who have an established history of credible sales are usually helpful and professional to deal with. Negative feedbacks should be a red flag as to whether one should pursue a trade with a person. Same thing goes for those who do not have feedback ratings at all.

Buyers must be careful however, since it is possible that a scammer has hijacked an account that has positive feedback.

Read Between the Lines

Buyers should make sure they have read the entire product description on its eBay listing. Things to look out for are disclaimers, damages, current item condition, years of use, and others. If this information is not specified, it would do well for the buyer to contact the seller regarding such.

The Price Theory

If the price for an item is too good to be true, it probably is. Auctions that carry outrageously low prices should be taken skeptically.