Many adsense publishers bemoan that they are always only getting about $0.11 a click. One glance at their content typically suggests why: its the content. Advertisers are not going to pay large sums of money for keywords where the product is fairly shoddy. So topics such as a new baby or vegetables for example, are more likely to receive a $0.11 click than mortgage loans due to the price of the products affiliated with the keywords. Not surprisingly, mortgage loans policies can run from $50 000 to several million dollars. Baby bibs or veggies on the other hand?

If your content or keywords include terms like "free", "cheap" or "inexpensive" products, you wont find many advertisers lining up with larger paying ads. So what can you do?

While I will touch on how the layout of your site can impact your adsense revenue, lets look at your content - namely what we will call your money pages. So what precisely are your money pages?

Simply put, these are the pages where your best hopes for higher paying ads rest. So what if all of your pages are getting $0.10 a click. Think about related topics that your visitors may be interested in, that suggests advertisers will pay more money to advertise on your site.

If your web site is on cooking, what products do you use to cook with? Is there some type of gizmo you use to help prepare your food? Cutlery, cookware and bakeware all payout larger amounts than items located in a recipe for apple pie.

What if your web site is about newborn babies? Every mom and dad wants to make sure that they are providing the proper care for their new additions. How they made sure their financial plan has been adjusted to provide insurance coverage for the family? What about college savings? Retirement funds? What about clothes? What about entertainment? All these issues have to be looked into by the parents. The parents have to be able to support their kinds in the right manner. And in order to do this parents don't want to leave any stone unturned. So they lookup lots of sites on the internet which would help in this cause .

If your web site is on wedding favors, consider a couple of articles covering higher end wedding favors. While most wedding favor sites cover the topic of shoddy wedding favors, what about the demographic who isnt worried about the amount of their wedding? Is there not a certain type of wedding favor for the higher end of income earners that you could speak to? While the number of clicks may be lower, their payout will more than make up for it.

Think about the advertisers when considering your money pages. Is there a product that they sell for a higher dollar value that your visitors may be interested in? Sur they would be, after all who would want to purchase something costly if he/she can get it at a cheaper rate. So we should have such sites attracted to us which would help in this cause.