There are some search engine optimization techniques that will always benefit you in one way or another. One of these techniques that has been around for a very long time is known as article marketing. Of course, many people are familiar with the term Bum Marketing but really, all this is is a glorified form of article marketing. The concept itself is very simple to understand. You write articles that are topical in nature about your particular niche and then you distribute them to the various article directories on the Internet. The benefit to you? You get to put at least one link back to your website in the bio box of the article.
Most article directories will require anywhere from 250 to 400 words for every article that you submit. For most people, they tend to go for the minimum number of words in order to submit the most amount of articles in a short period of time. There is a lot of method to this madness and it certainly is true that by submitting multiple articles, you will also be able to gain multiple links into your website. Many people also write variations of their articles for the different article directories and they do this for a specific reason. There is a school of thought that says that Google will discount articles that are duplicate and may not count the links back into your website from these duplicate articles.
Article submissions to these directories are great and they are a perfect way for you to gain some back links and to get the search engines interested in your website. They do have their limitations, however, and many of them do not allow linking to your website within the article itself. For this reason, Google may not give that much weight to articles that have the link at the bottom of the article and not in the body of the article. That is why another method of article marketing comes into play, one that can get you some of the best links that are available on the Internet.
It is often difficult to get websites to link back to you, especially if they have a lot of weight in the eyes of Google. It is possible, however, that you can get a link back to your website in exchange for writing some original content for use on their website. Of course, you're never going to know unless you ask so try writing some of these website owners with your offer of free, original content in exchange for a link back to your website. You will probably be pleasantly surprised with the number of webmasters that will take you up on your offer.
Writing articles is an excellent way to get exposure for your website and to begin compiling links that will help you in the free search engine listings. If you are persistent in your efforts and you do things the right way, you will be surprised at exactly how far this type of marketing can take you.
