Article marketing is one of the easiest and most effective types of website promotion. Simply by writing articles that center on aspects of your website's theme and submitting them to top article directories, you will begin to see a pickup in website traffic. If you are not a confident writer, then you can easily and affordably hire a ghost writer for your writing projects.

Well written articles can bring you free website traffic from a huge increase in back links. The key to your success with article marketing is twofold. Firstly, your articles need to be well written, informative and relevant to your website. Secondly, you need to write and submit articles to high traffic websites regularly. Article marketing won't work as a website promotion strategy if you are simply doing it occasionally, you have to work to a regular writing and submission routine so that the number of back links increase over time.

The back links from other directories are important for website promotion in two different ways. They are a link from the article to your site that very interested readers of your article can follow and therfore, they are a means for highly targeted traffic to reach your site. They also serve an important SEO (search engine optimization) service because the search engine algorithms use the number of relevant, one way back links to your website as an important factor in assigning your ranking on search results pages.

Article marketing is effective as a website promotion technique because other websites and ezines can find your articles in article directories and publish your articles with a link to your website in the resource bio. Most article directories do not allow you to place embedded links in your article but do allow you to include links and marketing information in your resource box that appears below the article.

Your resource bio info can attract free website traffic by highlighting your expertise and anything you are particularly marketing with a link to relevant pages. People who wish to use your article on their website or in their ezine must agree to keep your resource information intact.

You can choose to write an informative article about some aspect of your business that a reader may be interested in, alternatively you can write a product review designed to encourage your reader to take the next step and buy (or at least consider buying) the product. Many internet entrepreneurs use article marketing to direct people to their website to offer them a free e-book or subscription to a newsletter so that they can build an opt-in email list for ongoing marketing purposes. Article marketing is one of the best ways to pre-sell a product because it allows you to gain enough credibility with your reader that they are more inclined to click on your resource box link to discover more.

Article marketing is a highly effective tactic to attract free targeted traffic to your website. You may have a great product and a excellent sales-pitch, but without targeted website traffic your online business will be going nowhere. However, if you are committed to writing at least one article a day and submit those articles to high traffic article directories as well as directories that have high search engine ranks, you will soon find that you will have incredible website visitors that are knocking on your online door.