Ever since Google AdSense has come onto the market, a big part of the internet marketing game has been to try and get as good at as possible with Adsense. With any number of different advertisers using it, the goal of creating a passive stream of income has really become the holy grail of internet marketing and while many people have been successful at it from time to time, true success at AdSense is gained through the use of proven techniques over a lengthy period of time. Here are some of the techniques that can help you push your AdSense business forward.

Square Ads

One of the most basic advanced AdSense techniques that you can utilize is the use of square ads. Many of the people that get started with AdSense do not use square ads, but rather they end up using banner ads. Since banners have been associated with advertisements for as long as people can remember, it is perhaps not that surprising that people would think this way. Banner ads have become less effective than text links. The term for this phenomenon is "banner blindness".

Banner ads were so ubiquitous in the early years of the Internet that users simply began ignoring them. Now people try to avoid banners an prefer to click on plain boring text ads, as long as they are relevant to the topic they are searching for. However, it is precisely because people associate banners with advertising that you need to avoid using them in your AdSense code.

Banners turn people off and you need something that people will not simply ignore through having it programmed into their mind. That something is the square ad. Any square or rectangle ad that is offered by AdSense is the best way to go, simply because of the fact that people seem to react best to these. Changing all of your banner ads to square or rectangle ads can help you increase your click through rate by as much as 10% without having to do anything else.

Arbitrage

Arbitrage is the art of buying AdWords clicks at lower amounts of money for a keyword while simultaneously selling them for higher amounts of money through AdSense. Generally speaking, if your website is worth visiting, then the people that visit it will be high quality traffic that will be served the best AdSense ads (i.e. the ones that people have paid the most for).

If you find a place where there is a large gap between the top and middle bids for a keyword, then you can buy a lower priced keyword confident in the thought that your AdSense will still make you a fair bit of money. This is an extremely advanced concept and one that should not be tried lightly, as it is really a wholly different way of looking at AdSense advertising. Making a substantial income with adsense may be difficult but if you are starting on the right foot you can succeed.