Through Citibank’s Dividend Reward program, cardholders can earn 5% cash from purchases at the supermarket, and even drugstores – the essential purchases of modern living. Furthermore they can earn 1% cash rebate on all other purchases, as well as cash advances and balance transfers. The Dividend Dollars do not expire.

But that is not all. Via the Citi Dividend Merchant Network, cardholders can earn an average of 5% cash back. Of course there is a limit to the amount of cash back that can be earned in a year, set at $300. However the amount of cash back that can be earned via the Citi Dividend Merchant Network is unlimited. When the amount of Dividend Dollars earned reaches $50, a check will be issued. That’s much more enticing than redeemable goods!

The downside to the Citi Dividend Card is that the interest rates are somewhat above average. Then there’s the minimum cap of 19.99% for cash advances, so even if the Prime Rate drops you’d still have to pay a hefty interest rate for the loan. However the 12-month introductory rate of 0% plus the lack of any annual fees does give the card some of the lost sparkle back. The platinum cardholder benefits also make the rates forgivable, with benefits including $1,000,000 in travel accident insurance, among others.

Overall the Citi Dividend Card is a decent cash back credit card without any serious flaws, except that minimum interest cap for cash advances. Those who spend $5,000 a year on general purchases or $1,000 from participating merchants (to earn the minimum cash back) and plan to carry no balance after the intro period will benefit from this card the most.