You are lying in a hammock strung between 2 coconut trees in The Bahamas. A gentle breeze cools you as does the tropical cocktail you take regular sips of.All of this is indeed all the more enhanced by knowing your Online Business is running on automatic, which means business success, which in turn means money in the bank!

Online customers need IMMEDIATE attention and their queries answered promptly. There is just too much competition on The Internet. Dissatisfied customers, who feel they are just a number tag when visiting your site, will be gone in a jiffy with just a simple click of the mouse. Customers, especially new potential ones, need to be made to feel important and special.

It would seem that you are doomed to slavery to your Online Business answering individual queries as and when they come in. But wait! What, if there were a way that you could send out all the requested information to your potential customers without having to answer your phone or checking your email? While this may seem like a dream in Never-Never Land, it is being done by the most successful Internet Marketing Gurus.

This is a Must-Have for a successful, automated Online Business: an automated method of responding to emails sent by existing or potential customers. Your time is money - very valuable – and answering emails individually and personally is unnecessary. AutoResponders allow you to spend the time saved doing other important things. At the same time, it gives your customer access to information almost immediately.

Some uses are:

·To answer frequently-asked questions about a product/service.

·To provide product or pricing information.

·A personalised way of using the customer’s first name to greet and welcome her/him to your website immediately upon her/his signing up

·To thank your customer after a visit.

The most important advantage is the receipt of an email notification each time a response is sent out: Tracking gives you control of your business in each of your individual promotions. It also gives you fingertip-access to the email addresses of potential customers. These addresses are Internet-Gold and can be used to send out new and updated information to them.

The chosen AutoResponder should be as personal as possible for sending out follow-ups to potential customers. Statistics show that it takes approximately 7 to 10 contacts before an eventual sale is made, especially to new customers. Persistence pays off – then, often that customer is yours for life as you have ‘taught’ him (wired in his brain) to buy from you.

Information/Advertisements should be short and to the point.

However,when a customer requests specific information, an effective AutoResponder should allow the placing of as much text on the page as you deem necessary. Your AutoResponder should provide automatic updates to customers free of charge.

The great beauty of the AutoResponder is that it is not only a fantastic Internet Marketing Tool you cannot be without - it is also affordable! You can obtain free AutoResponders from several online sources. However, make your choice wisely. You may find paying for a good one a better option.

The automatic responses will be a welcome addition to your Marketing Strategy. They will automatically help increase traffic to your site while you lounge in your hammock and sip your tropical cocktail.

Just a last tip/sip: make sure you choose one that gives you all the extras that will send your site to the top, and your profits through the roof!

To The Bahamas...here we come!