I personally like google not only because of its volume and popularity but for its continual efforts to improve and maintain search engine quality of results. In search, google always comes with new and innovative ideas. Here is a latest updates that google does recently, it’s another step toward better results.

1.Reciprocal Link Exchange (RLE) Abuse

2.CSS SPAM

3.Blog SPAM

4.Redirect Domains or Pages

5.Pirate Sites or Matter

6.Inbound Links (IBL) Repetition

7.Outbound Link (OBL) Irrelevancy

8.Top Domain PR Weight

9.Keyword Stuffing in Alt Tags

10.Hidden Text

Reciprocal Link Exchange (RLE) Abuse: is cross linking between two or more websites for building link popularity, it doesn’t matter the websites are relevant or not, they are cross linked just to improve their PG. NO more cross linking now, jaggar update has really treated RLE website badly. Bulk link renting, link farming, FFA linking and irrelevant linking are also the type of RLE abuse.

Solution: Stop RLE link building strategy. Build one way linking through partnership programs, directories relevant category listings and relevant industry portal registrations.

CSS SPAM: is that CSS, which is created for misleading search bots and visitors, playing with CSS and deceiving search engine bots is NO more worth at least with google bot, webmaster use CSS to invisible text with website visitors, invisible text or near to invisible text by any mean is SPAM.

Solution: Use CSS for better formatting not to deceive search engine bots.

Blog SPAM: is that blog which is not updated and created specially to promote website.

Solution: Make blogs and maintain them regularly, try to use your blogs as guideline or help to your business rather just promotions.

Redirect Domains or Pages: are those domains or pages which are used to forward visitors somewhere else it could be in same domain or different domain.

Solution: Don’t redirect your domain or pages unless you have restructured or updated your website. Use 301 a permanent director, if you have restructured or updated your website.

Pirate Sites or Matter: are copied sites or matter from somewhere without permission, it could be from same domain as well then it will be mirror copy that’s also SPAM.

Solution: If you can’t manage to keep fresh content then there are free content distribution websites available which provide fresh content free of cost, use content from there.

Inbound Links (IBL) Repetition: IB links are links pointing the same domain pages. If one page is linked with too many times by different positions and with different or multiple keyword or phrase, it’s considered to be SPAM practice.

Solution: One or two multiple links (one could be text based and another could be image based link) are OK to same page, don’t go beyond the limit.

Outbound Links (OBL) Irrelevancy: is linking with irrelevant websites or categories, it’s wastage of time and money to be linked with irrelevant websites.

Solution: Find relevant category related to your website and ask for placements both paid and free directories and portals available with plenty of categories.

Top Domain PR Weight: is the index or default page exists in root directory, when you type, www.mydomain.com this page comes to show its content, google has started considering this page’s PR only, rest of the pages got very less consideration to google now.

Solution: Register your top domain in directories, portals to get maximum incoming links to your top domain and keep fresh content at top domain as well.

Keyword Stuffing in Alt Tags: is considered SPAM, this is a technique in which keyword or phrases are put in atl tags without considering that they are relevant or not.

Solution: Put relevant keyword or phrase in alt tags if keyword or phrase doesn’t suite then don’t try to put it forcefully.

Hidden Text: is invisible text that is kept to feed search engine rather to show website visitors. In this technique text color is kept same as back ground color, as a result text cannot be seen by human visitors.

Solution: Don’t use this technique, if you have applied it, remove it as soon as possible. Instead of keeping your text hidden, make everything visible to visitor and try to use keyword or phrase in caption, heading, sub-heading, bold or linked.