Advertising in Ezines has proven to be a very cost-effective way to market. You can reach a large audience for little investment and the exposure usually happens very quickly. Most Ezines will tell you what their requirements are for advertising. Make sure you follow the guidelines they set forth.
You usually have three different options when advertising in Ezines.
Classified Ads – these are placed in different sections of the newsletter. They are the least expensive.
Top sponsoring ad – this is the first ad on the newsletter, usually at the very top
Solo Ad – these are ads run individually and sent out to the subscriber list. While they are the most expensive, they also have the best response rate. Many advertisers are able to produce five times their money when using these ads.
Ok, now that you know the basics, it’s time to start looking for Ezines to advertise in. The best place to start is: Directory of Ezines :
As you gather information on the Ezines that look promising, begin to make a list of them for future reference. You could make a spreadsheet, for example, with all your choices listed.
Make sure you have:
The Ezine name
Editor’s name
Editor’s Email
Number of Subscribers
Advertising Cost
Comments
Don’t forget the Ezines that you're already subscribed to! After all, you represent your target market! The ones you find the most informative are the ones you should be looking at advertising in first!
Also, remember to do the follow up work with your ads. Once it has run, you need to track your results. The key to any marketing campaign, as I mentioned earlier, is testing and tracking. Please don’t forget these very important steps! Every ad should be tracked for performance or you’ll have no idea what’s working and what’s not. Testing different ads is just as important.
You will also have the ability to see first hand the ads that I place and the conversion ratios I receive from them. I will update my site each time I run a new ad so make sure you check that section out before you start advertising!
