People want a dining experience that allows them to take a break from their everyday problems and stresses. As soon as people walk into a restaurant, their assessment of the establishment begins. If they do not like the appearance and atmosphere of the restaurant, they are likely to turn around and walk out. The visual cues are fundamental components to attracting and retaining diners.



The atmosphere of a restaurant should project a sense of friendliness and relaxation. It should be attractive, clean, with well dressed wait staff. The atmosphere is one part of the dining experience that is remembered. For the restaurant owner, the atmosphere along with the food is essential qualities that will encourage repeat diners.

The ambience of the restaurant must be pleasing to the eye. Ambience will depend on the type of restaurant such as luxury, informal, or fast food. With formal or luxury restaurants, a restaurant's ambience should reflect elegance. The restaurant can create an ambience by using such furnishings as fresh flowers, professional paintings, candles, soft music such as classical, linen napkins and tablecloths. There will also be elegant dress code with waitstaff in stylish and professional uniforms. Male servers will be wearing ties.

The atmosphere should emanate warmth and a welcoming. Many restaurants will use certain colors to help enhance the ambience. Colors will reflect the theme. If it is a romantic restaurant, colors will be subtle and the lighting will be dim, but the candles will provide the right amount of lighting to see one another and their meals. The color green emphasizes restfulness and tranquility. Violet and purple emphasizes elegance and sophistication. Yellow emphasizes cheerfulness and warmth. The decor will say to a diner that the restaurant is elegant, stylish, and comfortable.

Luxury restaurants provide some of the loveliest atmosphere to enjoy a meal. Most restaurants take great care in their decor, design, and lighting, in order to provide a comfortable and pleasing ambience. Restaurants that focus on a particular ethnic theme, such as Italian, Chinese, or Mexican, the furnishings and decorations will reflect and enhance the ethnic design. There may also be music to add to the ambience such as a certain type of music like romantic soft music, or there may be a performer such as a harpist, pianist, or a classical guitar player.

The aroma is an important part of a restaurant's atmosphere. The aroma should be pleasing. For instance, an elegant restaurant may have a scent of flowers in the air. As well, people enjoy such aromas as fresh brewed coffee and oven-baked bread. Unpleasant odors will only cause a diner to leave and never return.

The temperature of the restaurant should make a diner comfortable. In the winter, the dining room should be warm and cozy. In the summer, it should be comfortably cool. The proper temperature allows the customer to relax and enjoy their meal.

Designing the best and most appealing atmosphere takes careful planning. It should be designed to attract a large number of people. The atmosphere taps into one's senses such as sight, touch, smell, and hearing. The right atmosphere can relax guests and generate contentment as well as repeat customers. The proper atmosphere and food can make the dining experience pleasant, relaxing, and memorable.