1. The first thing you want to do is choose any quality auto responder to publish your ezine on. The benefit of using an autoresponder is you can build your list almost effortlessly and then publish to it with the click of one button.



Many people choose to build their list by adding an opt-in form to their autoresponder on both a landing page and their website or blog. As you begin to build your list you then want to start publishing your ezine to it.

2. One way to get ideas for publishing your ezine is to subscribe to a few in a particular niche that your business is related to. You can Google search and to come up with a few to subscribe to. You can also check out the directory of ezines for a comprehensive list of ezines by category.

3. Your goal is to come up with a format that all you do is change the content on a regular basis. Some people choose to make their ezine primarily informational while others choose to mix in advertising with it.

Regardless of how you choose to do it you want to use consistency with it. You want people to get used to seeing your ezine on a regular basis and know that it is from you.

4. When we talk about advertising there are a couple different ways you can make money selling advertising in your ezine. First of all you can sell classified ads in the body of the ezine itself.

You can charge more for a top sponsor ad, than you would for classified ad, but you can make revenue selling advertising this way. Another thing you can do is run solo ads out to your list and charge more to run an individual publishing just for that advertiser.

5. One final tip we want to mention is publish your ezine on a regular basis. Find something that is comfortable for you and then stick to it. Whether you publish weekly, monthly, or quarterly you wan to be consistent in how you publish.

Some people will publish only when they have something to announce and this is a good strategy to follow as long as you are not over publishing!