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VULNERABLE MOTORISTS DESERTED IN HOUR OF NEED

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Britain

has today been exposed as a nation of selfish drivers as a new surveyreveals that three quarters (75%) of broken down drivers received no assistancefrom passing motorists. The survey alsoshows that a third of motorists (33%) would not stop to help someone strandedon the side of the road and that only one in twenty (5%) of Brits woulddefinitely help out a marooned motorist.

The report also reveals the best and worst places to find yourself strandedon the roadside**. Londonis where you are most likely to be helped out by a passing motorist, followedclosely by Walesand with the North West of England in third place. But those travelling through the East ofEngland and the Midlands had better beware asbreaking down in these areas could mean a long wait for help from a good samaritan.

Worryingly, just over eight out of 10 (83%) of those surveyed aged 55+ werenot helped when stranded on the roadside, compared with a massive 81% ofthe 18-24 year olds surveyed who werehelped by a member of the public. Thereport goes onto reveal that over half of older drivers would feel anxious ifbroken down, and a mere 3% would be confident that someone would stop to help.

Jeff Morris from Insurance Services says:?Our research shows that you cannot rely on passing traffic to stop and help.This is particularly worrying as such a high number of people aged 55+ were nothelped when they broke down. We provideroadside assistance, recovery and home assistance from only ?59***per year.

?Goodbreakdown cover means that you don't have to worry about flagging down helpshould the worst happen, so it is always reassuring to know that promptroadside rescue is just a phone call away?.

Thereis a wide range of breakdown insurance on the market, but prices and quality ofcover vary immensely. Age Concern's motor breakdown cover is available forpeople of all ages, with benefits such as restarting your car at home andemergency travel and overnight accommodation included as standard in the policy.

For afree, no-obligation quotation or immediate cover for Age Concern MotorBreakdown Services call 0845 601 2235^.

- Ends -

For further informationplease contact Elly Kestenbaum, Imogen Davies or Jess Baker at Trimedia on 0207025 7500 or email ,or

NOTES TO EDITORS

^ If you call the 0845number you will be dealing with Equity Red Star Services Limited, an AppointedRepresentative of Equity Syndicate Management Limited, which administers AgeConcern Motor Breakdown Services.

* The survey was conducted online on behalf of Age Concern between 30.06.08 ? 07.07.08. The totalsurvey sample was 1113 motorists from Englandand Wales.

**

% of drivers who were helped when broken down

46% London

35% Wales

29% North West

25% North East

24% South East

24% Yorkshire

17% South East

14% Midlands

13% East

*** Roadside assistance, recovery and home assistance from ?59 per yearfor vehicles under 11 years old

About Age Concern Motor BreakdownServices

?        Roadside assistance, recovery and homeassistance from ?59 per year for vehicles under 11 years old.

?        No upper age limit

?        Cover available for any eligible vehicleregardless of age

?        Up to three additional vehicles can beadded for 50% or less of the cost if kept at the same address

?        Age Concern's Motor Breakdown service isprovided by Equity Red Star who currently protect around 350,000 vehiclesthrough its network of over 1,200 approved garages

?        Emergency vehicle repair at the roadside

?        If your car cannot be repaired at theroadside, the vehicle and occupants will be transported to the nearest garageavailable garage or a destination of your choice in the UK

?        If you or a passenger are hospitalisedmore than 50 miles away from your home during a journey, the cost of medicaltransfer to a hospital nearer home will be paid

?        If you break down more than 25 miles fromhome and your vehicle can't be repaired or transported to your chosendestination that day, emergency travel or accommodation costs of up to ?100 areavailable

?        Message relayed to family and friends toadvise of unforeseen travel delays following a breakdown

?        Optional European cover from ?30

AGE CONCERN INSURANCE SERVICES

Age Concern Insurance Services was created in 1983 to offer better valueinsurance for older people. General insurance was an area in which over-50s hadbeen ill served for a long time. Starting as a local service, it has grown tobe one of the

?sleading brands regarding general insurance for older people.

Today Age Concern Insurance Services plays a dual role. It endeavours tooffer some of the best value policies available while ensuring that theseproducts are designed to meet the specific needs of older customers. Allprofits generated by Age Concern from selling products and services go directlyto support Age Concern's charitable activities.

Age Concern Insurance Services? product range has developed throughdemand to include , , motor, .

Policies can be bought either direct by phone, or through any of thearound 250 trading locations operated by participating Age Concerns. In an agewhich is becoming more technology driven, Age Concern is invaluable in offeringolder people a personal service at a local level with which many feel mostcomfortable.

Age Concern Insurance Services is a trading name of Age ConcernEnterprises Limited (ACEnt) which is authorised and regulated by the FinancialServices Authority for insurance mediation. If you call the 0845 you will be dealing with Equity Red Star ServicesLimited, an Appointed Representative of Equity Syndicate Management Limited,which administers Age Concern Motor Breakdown Services.

AGE CONCERN & WHY IT TRADES:

At a local level, Age Concern offers a range of services forolder people, such as day centres, luncheon clubs, and advice and informationservices.

At a national level, Age Concern campaigns with and for olderpeople: developing policy; influencing Government; training care professionals;supporting local Age Concern bodies, financially and professionally.

To fund this work, Age Concern needs a constant flow of independent income.It seeks to achieve this through a balance of traditional fund raising andtrading activities.

Age Concern's trading activities include a range of products such asGeneral Insurance and Energy Services which are designed with the needs ofolder people in mind.

Fortis (Insurance UK) is aleading provider of award-winning personal and commercial lines insurancesolutions in the UK and was named 2007 General Insurer of the Year at theBritish Insurance Awards. Its customer-centric strategy has been to align itsactivities to how customers want to buy insurance, based on deliveringhigh-quality products, manufactured at costs better than market norms.

Its uniquemulti-distribution capability enables Fortis to deliver products face-to-face,by phone (inbound and outbound), over the Internet and via SMS technology.Aligning its business activities with its partners' general insurancestrategies enables Fortis to offer end-to-end white label and brandedcapabilities in product development, marketing, campaign management, sales,fulfilment and award-winning claims management, providing a seamlessintegration with partner brands.

Insuring in excess of6.7 million customers and working with a range of partners, Fortis is recognised for delivering consistent andhigh-quality customer experiences. It employs 2901 people as of 31/12/07 with ahead office based in Eastleigh and Belfast,Bournemouth, Gloucester, Haywards Heath,Redditch and Stoke-on-Trent. In 2007, itsprofit before tax and interest (excluding impact of weather related events) was'92.2 million and its GWP was 757.8 million. More information is available on

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