It differs if you are writing an advertising article or a press release. If you are able to find the difference, you have already done the most important step in the right direction for writing your own press release. If not then you have to know that writing a press release is informative, writing for advertising is strikingly. Both methods should help you increasing your sales.



Actually there are few steps and rules you need to follow to start writing your press releases today.

Step one: Find out what you want to tell the reader

Take a paper and write down some notes about your business. Your notes should be focused on your strongest points which your company treats. I mean with “strongest” the highest profitable things your business can do for your clients. After you finish writing down your notes, read them once again. Try to find the best one of them.

It helps if you try to think like somebody else or other person who is in need of information about your own business and information about what profit he gets if he has this information.

Step Two: Writing the short text

Once again take a paper and explain the best note you've found out before. Your explanation should not be longer than 6-8 sentences. Think.. If you are writing about something which the others don't know what it is, it will be required to include short information about your subject. The first three sentences and the headline too are the most critical points of writing your press release. In those parts you can show the reader how important is it to continue reading. Be careful, it could be also the point that the reader stops reading your article.

A good advice is to start with something which the reader can figure out and should be related somehow to your business.

Step Three: Writing the main part

After writing the first section of your press release prepare for the next part. Press releases include usually a name of person ( CEO or Marketer ) who explains a product or a certain service. It's also usual to add some quotes said by this person. Here you can start to write three or four sentences then end the paragraph by adding the related quote. Write only reasonable statements and avoid any requests to buy or order a product from the reader. Don't forget you are writing an informative article. Use words like "we know" and don't use words like "I think" or "I hope". So you can win the reader trust and present your firm as an expert. Write about 2 or three paragraphs according to those rules shown in this step.

Step Four: Writing the Company Information

Some reader would like to contact your company. In this section write the name and the post address of your company, the name of contact person and his phone number and if possible his e-mail address. A link to you website would be also required.

Step Five: Writing your own Information

Your contact information shows the reader who wrote this press release. Make it possible for the reader that she / he can contact you if she / he have questions.

Step Six: Headline

Many people start writing a press release by thinking about the headline. I don't. The reason is that I've always found a better headline while writing my press releases. I decided to let this step done at the end. So I don't have to change my headline while writing the other information.

In this most important step, read your press release several times. Use the information you wrote to get the best possible HEADLINE. Think.... If you receive an e-mail and find the subject interesting, you will decide to read it. If not you will delete it after a second. After reading your release take some notes or points about it's summary. Try to find one eye caching sentence. The sentence should be:

. Easy to understand.

. It should treat directly the subject of your press release.

. The number of words should be between four and eight.

. Ask yourself "Would I read the content of this press release if I see this headline?". If negative try it once more.

TIP: People are interested in solutions and answers of critical questions beginning with "how can I solve?" or "What can I do for?" which are meeting their needs, solving some problems or helping them improving their business.